In addition to the use of official Pistons marks and logos, each partnership will include a mix of robust marketing assets, including in-arena signage and activations, television and digital advertising, and TV and radio presence to drive Pistons' fans to each entity’s sports betting offerings.
Detroit Pistons Chief Business Officer Mike Zavodsky praised the agreement with both companies and noted the commitment to building asset packages that provide engagement strategies unique to each business. “We appreciate the partnership-minded and collaborative approach that both FanDuel and DraftKings brought to the table,” said Zavodsky in a press release. “We look forward to utilizing our platform to help each grow their presence within and connectivity to the Pistons and greater Detroit Metro communities.”
In addition to its partnership with FanDuel, the Pistons will also partner with MotorCity Casino Hotel. FanDuel and MotorCity Casino Hotel will offer different game-day experiences at the newly designed FanDuel Sportsbook at MotorCity Casino in downtown Detroit. On game days, MotorCity Casino will provide fans with giveaways, exclusive viewing parties and other innovative experiences to enhance sports betting experience before, during and after the games.
"The Pistons are a progressive and forward-thinking franchise committed to its fans, and we see an incredibly valuable partnership opportunity as we connect our retail Sportsbook experience with Pistons game action in the arena," said Mike Raffensperger, CMO of FanDuel. "This new relationship will create unique approaches for us to reach Pistons fans. With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content."
The DraftKings partnership includes a “Piston For A Day” VIP fan experience giving users the opportunity to enter a contest where winners receive exclusive access to the team. Winners will sign a “Pistons Contract” for a day, pose for a photo with a member of the front office staff, receive a personalized Pistons jersey and warm-up clothing to wear to a Pistons game, receive a locker room tour and postgame shot on the Little Caesars Arena floor and private access for a one-hour shootaround on the Pistons Practice Court at the Henry Ford Detroit Pistons Performance Center.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” said Ezra Kucharz, Chief Business Officer, DraftKings. “This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”