International edition
January 16, 2021

Total slot yield marked its lowest level during the pandemic, according to the UKGC

UK online sports betting September growth boosted by Premier League return

UK online sports betting September growth boosted by Premier League return
The reopening of all betting shops and the return of the Premier League boosted growth for licensed betting operators in Septmeber.
United Kingdom | 11/13/2020

The UK online market gross gambling yield (GGY) grew by 3% in September driven by real event betting, which saw 15% growth in GGY and a 14% increase in active accounts to 4.3 million. Esports betting saw the biggest decline, falling by 28%. Licensed betting operators saw increases of 7% in bets/spins placed and 11% in GGY.

T

he UK Gambling Commission released Friday new data showing how the easing of the Covid-19 lockdown impacted gambling behaviour in the UK.

The online market grew in September, with a month-on-month increase of 3% in gross gambling yield (GGY), and a 7% increase in active accounts. The main driver for this was real event betting, which saw 15% growth in GGY and a 14% increase in active accounts to 4.3 million, with the number of bets placed rising 5% to 246.6 million, boosted by the return of Premier League football. The biggest decline was recorded for esports betting, which fell 28% to £1.3 million. 

The average session length for online slots remained steady at 21 minutes. There was a 3% decrease in the number of online slots sessions lasting longer than an hour.

Licensed betting operators also experienced month on month growth across some metrics, with increases of 7% in bets/spins placed and 11% in GGY, likely to be impacted by the reopening of all shops and the return of the Premier League.

Total slot yield was down 4% month-over-month to £157.4M ($207.1M) in September, based on data from operators representing 80% of the market, and is at the lowest in any of the data collected by the UKGC regarding the pandemic. The number of bets placed also fell by the same percentage, despite active player numbers increasing by 6.3%. The UKGC also reported a decline in yield for other casino games, which fell 4.9%. 

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.