A Producciones, the organizing company of Gaming & Technology Expo, has prepared a varied menu of live and virtual events for the end of the year and the first semester of 2021, including in some cases, both modalities simultaneously.
Despite the crisis suffered by the gaming industry in all latitudes, there are encouraging signs of recovery. In Colombia, for example, the support of Coljuegos with the regulation of new games adapted to the situation and the reopening of casinos that show to date in some cities, up to 50% occupation, announce that, little by little, the economy of this sector could overcome the situation next year.
On the other hand, the social distancing has increased online gaming and has allowed us to discover new spaces for young players or Millenials as eSports. It is also expected that virtual worlds on 3D platforms will soon become part of everyday life in the global gaming industry.
"After the execution of GAT Virtual Expo 2020 in one of Penta Marketing's platforms, the effectiveness of this format for B2B and B2C events became evident," organizers said. The hybrid marketing seeks to offer all the technological tools in the virtual and biosecurity protocols in the face-to-face, allowing permanent contact and increase the dynamics of business between operators, manufacturers, suppliers and players, lowering costs and production budgets and logistics.
The Ministry of Health of Colombia issued the norm that adopts the protocol of biosecurity for business trade shows in the month of September. As a consequence of this directive and in agreement with the Cartagena de Indias Convention Center, 3A Producciones has set May 26th and 27th, 2021 to carry out Gaming & Technology Expo in that city.
José Aníbal Aguirre CEO of 3A Producciones says: "Colombia is moving very fast in the regulation of new games so that the player of the land-based casino has alternatives of online games, like the live casino, remote bingo, instant lottery and soon virtual bingos. That is to say, at this moment, Colombia's leadership and the amount of regulated games has no competition in the region. It is for this reason that we are betting on innovation with virtual platforms and to continue carrying out on-site events that comply with all the biosecurity protocols established by the National Government, now that the business fairs have been authorized. We reiterate to the exhibitors who had already secured their participation in GAT Expo 2020, a show that was postponed due to the pandemic, that they keep their stands for GAT Expo 2021 in Cartagena de Indias. On the other hand, we announce that we will make decentralized showrooms in several cities of the country so that manufacturers and land-based suppliers can exhibit their latest products to customers in their own territorial jurisdictions, directly and safely. To close this particular year, we are preparing a festival for the entire gaming industry, linked to or with interests in Latin America. A friendly meeting in 3D for an unforgettable networking, on December 10th and 11th, we are waiting for you all. Once again, I would like to thank Asojuegos, Cornazar, and Fecoljuegos for their permanent support."
The calendar that 3A Producciones presents to the gaming industry in the form of hybrid marketing, is as follows: