ariplay announced Wednesday it will be further strengthening its position in the Portuguese market by partnering with the renowned casino and sports betting operator Solverde.pt. The deal will ultimately see Pariplay roll out all-new game content for Portuguese players through Solverde.pt.
Solverde.pt is the online brand of the Solverde Group, a land-based business with over 45 years of experience in casinos, tourism and leisure across Portugal. Launched in 2017 as CasinoSolverde.pt, the brand recently consolidated as Solverde.pt, to offer a wide selection of casino games in the Portuguese market – over 900 – and adding sports betting last September.
In line with its 2020 expansion strategy, Pariplay has focused on growing its presence in Portugal, where the online gambling sector reported a revenue increase of 47.5% to €69.8 million during Q1 2020. That represented the country’s highest quarterly rate of growth ever and was the first time that online gaming generated more revenue than its land-based counterpart.
Through the agreement, more than 35 of Pariplay’s top performing games, which have been certified for Portugal, will go live on Solverde.pt, with many more to follow. This includes popular titles like Wolf Riches, Jack in the Box, Treasure Temple, Dragons of the North and Rumble Rhino, which are all already hits throughout regulated Europe.
Americo Loureiro, Director at Solverde Casinos & Hotels said: “We are always looking to provide our customers with the best tailor-made online experience, which makes this partnership with Pariplay so important, as it will allow us to further expand our wide assortment of industry-leading content. Already popular in other European countries, we are very eager to see how well these games resonate with our own players and the impact it will have on acquisition and retention goals.”
Andrew Maclean, Director of Sales at Pariplay said: “It is very exciting to see Pariplay content expanding in a market with as much potential as Portugal. Associating with a casino group that has the national recognition and land-based heritage of Solverde will contribute immensely to our long-term position, as we continue to build momentum with more top operator partnerships through the remainder of Q4.”