International edition
September 26, 2021

Latin America

BtoBet announces partnership with Betfair in Colombia

BtoBet announces partnership with Betfair in Colombia
"BtoBet has established itself as the leading platform provider since the Colombian market became regulated, and the partnership with Betfair will further cement its leadership position," states the company.
Colombia | 10/07/2020

BtoBet, recently acquired by the leading iGaming supplier Aspire Global, has announced an agreement with Betfair for the provision of its PAM and sportsbook platform.

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toBet has further expanded its position in Latin America through a partnership with Betfair in Colombia. 

The agreement will see BtoBet’s cutting-edge sports and PAM platform, Neuron 3, become even more widely available in Colombia.

“As one of the world’s largest international online sports betting brands, Betfair will become one of
the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire
Global. We are confident that we will become key players in the market by combining Betfair’s strong
brand and extensive industry knowledge with our flexible technology” says Alessandro Fried, BtoBet’s Founder.

“We are excited about this planned partnership and the chance to offer a top-class betting experience
to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry
leading trading and risk management capabilities,” says Mike Woodbridge, Betfair International
Director.

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