n line with a growing global portfolio of events, this week SiGMA launched its first foray into LatAm markets, with SiGMA Americas Digital. In a first for SiGMA, both the gaming and the tech segments of the conference were offered in 3 languages, English, Spanish and Portuguese.
This in itself, apart from being an advantage when it comes to expanding the reach of readers, audience members, and participants, is also a symbolic gesture of certain significance showing the first step towards the localization of the industry within the Americas.
The opening speech addressed the current state of the continent, what with the effects of COVID-19 and the way in which that affected the countries and the gaming sector, and what followed then, was an analysis of particular countries, specifically Brazil, Panama, Argentina, Chile, Mexico, Peru.
Complementing this microscopic approach, what followed were a panel solely addressing the importance of distinguishing the LatAm countries and their cultures, and a closer panel discussing investors and what would be the best ways for them to develop a healthy and positive relationship with LatAm.
The following day then started with addressing the rise of mobile technology in LatAm and how this impacted the industry, introducing the more technical, methodological, and strategic side of approaching the market and addressing the following topics
The issue of regulation was addressed in detail because it is what will make or break the industry’s move to LatAm. Considering that there has been significant growth in the number of operators in the last four years as the President of Coljuegos of Colombia, Jose Hidalgo noted, and that this naturally kickstarted a domino effect of interest, intrigue, and operation that is still ongoing now, COVID also left an impact since it accelerated the normalization of gaming in regions where it was not so popular before.
The negative financial effects of the pandemic on the countries’ economies are also something that can be solved by introducing the gaming industry, which would boost the tourism sector and also create a lot of jobs.
The SiGMA summit came to a 360-degree turn, with the word localization bookending the topics of conversation, and so SiGMA hosted the summit with speakers from the Americas, such as the President of the Brazilian Institute of Legal Gaming, Magnho Jose and Manuel Sánchez Ortega, Executive Secretary of the Gambling Control Committee in Panama, expressing their opinions and concerns in their own languages, and having translators passing on English content to the interested parties who logged in to the summit from LatAm.