ointsBet said Thursday it has signed a one-year contract to become the official sportsbook partner of the NFL's Indianapolis Colts.
The deal gives PointsBet full usage of Indianapolis Colts IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.
"PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase," said Johnny Aitken, PointsBet USA CEO. "PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we're extremely proud of that. Indiana is a fantastic sports state and one that we've prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use."
In wake of the partnership, PointsBet is now a presenting sponsor of the "Official Colts Podcast," which is circulated across the team's various digital assets. Additionally, PointsBet gains access to mobile app push notifications for Colts regular season games prior to kickoff, access to various Colts social media assets, advertisement opportunities, and spots during the Colts Roundtable Live radio show on 1070 The Fan, 107.5 FM and 93.5 FM.
The company will also be the title sponsor of the Colts in-house pregame show, "Colts Ramp Up," and will appear as a sponsor for several other Colts digital products. The deal is non-exclusive, which means they aren't the team's only sponsor or partner on the assets they acquired, IndyStar reports.
PointsBet, which announced a similar deal with the Pacers earlier this year, launched in Australia in 2017 and expanded its operations to Indiana in March. It officially launched in the United States in January and is now live in four states, with deals announced in 12 states total.