Pariplay diversifies Fusion aggregation platform with five new software providers

Pariplay, the aggregator and content provider behind products such as the Fusion aggregation platform and the Ignite Studio development program, announced on Thursday the next phase in Fusion’s evolution.

The platform’s addition of content from Booming Games, Gaming 1, Patagonia, SYNOT Games, and Triple Cherry, extends Fusion’s reach in Spain, Germany, and multiple other Central and Eastern European markets, and further reinforces their commitment to having more games in more markets.

Pariplay’s latest expansion of Fusion, comes in response to strong actual and projected growth in European regulated markets. The Spanish gaming regulator reports that the online casino vertical increased 16% year-over-year in Q1, while the wider EU iGaming market overall is expected to grow to $30bn by 2022, according to the EGBA.

Against the backdrop of the evolving gaming space, operators who take a market segmented approach will benefit from Fusion’s latest integrations. Operators focused on Spain can leverage content from Valencia, Spain-headquartered Triple Cherry, whose Tomoe’s Sushi Bar and Thunder Rock slots and broader portfolio is tailored specifically to Spanish players. Salsa Technology, with a strong Latin American presence and a games portfolio that includes a wide range of video bingo geared towards European players, also supports a Spain-focused strategy.

New Fusion addition Gaming1 is a supplier that has been growing rapidly with a multi-jurisdictional offer for providers operating in regulated markets across Europe & Latam, with content available in Spain & Portugal. Their reach has already expanded far beyond their native Belgium, where they are extremely popular for their dice games. Operators focusing on Central and Eastern Europe can tap content from SYNOT Games, whose slots like 243 Mexicana and Joker 50 Deluxe have been developed for Czech, Slovakian, Bulgarian and German players. Operators specifically targeting Germany will benefit from the content added to Fusion by the Malta-based Booming Games, which has built up a sterling reputation with state-of-the-art games such as Burning Classics, Gold Vein, and Lucky Scarabs.

Fusion’s latest expansion sees the platform integrated with over 70 third-party software providers, complemented by Pariplay’s own sophisticated original and branded slots portfolio, with Jackpot Fortunes, Wild Candy, Torro’s Gold, and Dragons of the North, among recent releases.

Christine Lewis, Pariplay’s newly appointed Chief Commercial Office, and Manager Director Malta, said: "We are very excited to welcome these five established brands to Pariplay’s extensive portfolio of third-party content providers. Having just joined the Pariplay leadership team earlier this month, I am already impressed by the steps they have been taking towards extending their footprint in the global regulated market. Bringing on specialists focused across specific markets and game sets really helps strengthen Pariplay’s content portfolio, which will help us onboard even more operators."