ivers Casino Pittsburgh and BetRivers.com, operated by Rush Street Interactive (RSI), have secured an exclusive multi-year agreement to become the Official Casino and Official Sportsbook of the Pittsburgh Penguins. The deal includes a branded, hi-tech BetRivers Sportsbook-Style Lounge in PPG Paints Arena.
The lounge will feature two rows of luxury seating where sports fans will now be able to watch the Penguins games live, while betting via the BetRivers Pennsylvania app on their personal mobile devices. The new space will be created by removing several rows at the top of section 120 in the lower bowl.
The sportsbook-style lounge shares designer with the Rivers Casino sportsbook, DMAC Architecture of Chicago. Along with the luxury rows of seating, there will be a bar with seating and club chairs, as well as multiple live-action screens.
"This is an exciting extension of our longstanding relationship with Rivers," said David Morehouse, president and CEO of the Penguins. "The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment."
"Rivers Casino Pittsburgh's proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side," said Bill Keena, general manager of Rivers Casino Pittsburgh. "The new BetRivers Lounge at PPG Paints Arena takes this longstanding relationship to a whole new level—literally."
"Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back Cups in 2016 and 2017," said Mattias Stetz, chief operating officer of Rush Street Interactive (RSI), the operator of BetRivers.com. "As two organizations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh."
The agreement also forges an exclusive marketing partnership that includes Rivers Casino and BetRivers branding and advertising inside the arena.