etMGM, the joint venture between MGM Resorts International and GVC, and the Las Vegas Raiders announced this week that BetMGM is now an official sports betting partner of the Raiders. The partnership is an extension of an existing multi-year partnership with MGM Resorts and the Raiders.
"We are pleased to add BetMGM to the MGM Resorts partnership portfolio," said Raiders President Marc Badain. "The addition of BetMGM will open new levels of engagement for Raiders fans and guests of Allegiant Stadium."
As an Official Sports Betting Partner of the Raiders, BetMGM will utilize assets to provide educational information about the BetMGM app to Raiders fans. Sports fans in Nevada can now register for the BetMGM app, available on iOS and Android, by visiting any MGM Resorts Sports Book in Las Vegas.
"We're thrilled that BetMGM is the first Official Sports Betting Partner of The Las Vegas Raiders," said BetMGM's CEO Adam Greenblatt. "This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM."
Along with being An Official Gaming Partner of the Raiders, MGM Resorts is a Founding Partner of Allegiant Stadium and has prominent branding throughout the stadium, including in-stadium signage and an MGM Resorts VIP entrance on the west side of the building. The venue also features a private MGM Club that will offer Raiders fans an ultra-exclusive game-viewing experience with a full-service premium bar, luxury lounge and upgraded stadium seating. Additionally, MGM Resorts is the presenting sponsor of the Raiders first-ever regular season game at Allegiant Stadium on Sept. 21.
MGM Resorts CEO and President Bill Hornbuckle said, "All of us at MGM Resorts are proud to welcome the Raiders and the NFL to Las Vegas. We look forward to providing Raiders fans a world-class sports betting and entertainment experience, both in our BetMGM Sportsbooks and digitally, through the BetMGM mobile app."
Since partnering in January 2020, MGM Resorts and the Raiders have been committed to collaborating on community outreach programs benefiting Southern Nevada.
As MGM Resorts and BetMGM continue to expand and evolve their sports betting and other gaming platforms, responsible gaming education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at the M life Rewards desk at each MGM Resorts property. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk.
Legends Global Partnerships represented the Raiders to secure the partnership with MGM Resorts International as a part of their duties as the stadium's official premium ticketing and sponsorships agency.