he Philadelphia Eagles said Tuesday it has signed a new multiyear sponsorship with FOX Bet, which will include a new FOX Bet branded interactive studio at Lincoln Financial Field.
The new studio will feature exclusive content across multiple platforms presented by FOX Bet. Led by Eagles on-air personalities and featuring Eagles Legends, with special guest appearances from FOX Bet's contributors, the custom content will be produced by the Eagles in conjunction with FOX Bet.
Additionally, FOX Bet will serve as the presenting sponsor of Eagles Edge, a new program airing on the team's digital channels following all Eagles games. This new series, filmed on game days when the team is playing at home, will be broadcast across a number of digital team platforms, including the Eagles Official YouTube channel, the Eagles Official Mobile App, PhiladelphiaEagles.com, and Eagles social channels.
The sponsorship deal will include broadcast, digital and social media advertising on team channels, custom promotions and a strong branding presence on game days. The deal also includes prominent messaging on the stadium's LED boards and end zone boards, as well as signage on concourse levels. FOX Bet will also serve as the presenting sponsor of the Eagles Tailgate Crew – tailgating pods featuring Eagles Entertainment groups that interact with Eagles fans in the parking lots on game days when fans return.
"This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way," said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. "Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities, and many other surprises along the way. We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market."
In addition to being granted naming rights to the new premium lounge and media studio at Lincoln Financial Field, FOX Bet will become an Official Partner of the Philadelphia Eagles. "FOX Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things," said Andrew Schneider, CMO, FOX Bet. "They're passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we're honored to have this association with a team that is primed for a successful 2020 season."
Once the in-person sports experience returns to full capacity, the FOX Bet Lounge will open its doors to ticketed guests on gameday. Located on the service level adjacent to the player parking lot and locker rooms, the brand-new 4,000-square-foot premium lounge and production studio will be able to accommodate up to 380 fans with access to the club space two and a half hours prior to kickoff and one hour post-game. Guests will enjoy all-inclusive food and beverage options, as well as behind-the-scenes premium access and prime locations to watch player arrivals and live post-game press conferences. The lounge will also incorporate a fully-branded FOX Bet interactive activation room featuring wall-to-wall TV monitors and sports lounge seating.
The Eagles, who lost their season opener to Washington 27-17 on Sunday, are the third NFL team to announce a sports betting partnership since mid-June.