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March 07, 2021

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Sportradar signs U.S. sports betting deal with Tipico

Sportradar signs U.S. sports betting deal with Tipico
Sportradar and Tipico, originally licensed in Malta, have been partners in Europe since 2014.
United States | 09/14/2020

Sportradar has announced a U.S. sports betting partnership with Tipico, a leading global sports betting operator originally founded in Europe, that will provide Tipico with access to official league data across all of the major U.S. professional sports leagues.


he agreement with Sportradar is one of Tipico’s first partnerships with a U.S. company, as they prepare to officially launch in the U.S. with an online sports betting presence in New Jersey. Sportradar and Tipico have been partners in Europe since 2014.

“Tipico has been an excellent, longstanding partner of Sportradar, and we look forward to working with them as they enter the U.S. sports betting market,” said Neale Deeley, Vice President of U.S. Sales and Gaming, Sportradar. “Having access to our official league data across the major U.S. sports leagues will allow Tipico to offer an authentic and engaging experience to their customers.”

“Sportradar has been a trusted partner to Tipico for many years in Europe,” said Tolis Barmpageorgopoulos, Chief Product Officer, Tipico. “We’re thrilled to extend our partnership to include the fast-growing regulated U.S. market.”

Along with official league data, the partnership includes Sportradar’s pre-match and live betting services, and content solutions that will enable Tipico to deliver a robust betting experience for consumers, including live in-game betting opportunities for the biggest U.S. sporting events.

“We’re excited to have Sportradar data in place to provide our U.S. bookmakers a great foundation to accurately price a wide variety of global sports markets,” said Brandon Friedman, Regional Sportsbook Manager U.S., Tipico. “These fast and reliable feeds will allow Tipico to offer aggressive odds though our premium sports betting experience to players in New Jersey and beyond.”

Sportradar is a trusted partner to over 1,000 companies, including more than 600 bookmakers around the globe and more than 30 betting operators in the U.S., both more than any other company in the industry.

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