Which were the major highlights for Booongo during the first half of the year?
While 2020 undoubtedly presented some challenges, it has also been one of great reward. Our games portfolio continues to go from strength to strength with the launch of titles such as Great Panda, Tiger’s Gold and Aztec Sun.
We also launched a very exciting series of new promotional tools, our Money Chase tournaments, which saw €280,000 awarded in prize money across the summer.
The year has also marked one of exciting expansion for us in territories across the globe, from Latin America to Eastern Europe and everything in between.
Given that Booongo is a provider of premium games to the global betting and gaming industry, could you detail in which ways customer demand shifted when the first lockdown measures were implemented across the globe?
Customer demand for us didn’t suffer a seismic shift due to the nature of what we do, but because operators looked for alternatives that performed well in differing markets.
By having a wide-ranging portfolio with diverse products, we were well-placed to react to client demands and ultimately ensure that they could continue to safeguard revenue streams when sporting shutdowns occurred across the globe.
Which are currently the most popular products offered by Booongo?
Our slot portfolio remains our main product offering, and we have seen impressive results from our growing Hold and Win suite of games. Remaining true to our core offering has been vital for us as we continue to grow and attract new fans, while also giving immersive gaming experiences to existing players.
As a consequence of the coronavirus pandemic, almost all sporting events were suspended worldwide. Have sports betting operators begun diversifying their product portfolio to adapt to that and if so, is that trend here to stay?
Diversification has always been important for operators, but the coronavirus pandemic really highlighted that. Operators will now appreciate the importance of having multiple vibrant verticals that can appeal to customers of all demographics.
Having elite sports betting offerings and exciting, immersive slot products offer ideal cross-sell capabilities while also reducing the reliance on any single vertical. If operators can find the right balance, there is no reason why this diversification shouldn’t continue.
Booongo has recently signed a deal to provide games to Rush Street Interactive (RSI) for its online brand in the Colombian market. What do you think are the strengths and advantages of Latin America, compared to other regions?
It is an incredibly exciting time in Latin America, with appetites across the continent continuing to grow impressively. It is a region with a passion for not just sports, but gaming of all varieties, as well as the right infrastructure for significant expansion of mobile gaming. So if igaming companies can get their market entry processes right, they can have plenty of success.
With Colombia as a leading light in the region, other countries look primed to follow in its footsteps. Peru, Argentina, Mexico are all focal points for us, with our recent commercial deals giving us over 95% market penetration in Mexico.
Could you detail Booongo’s plans for what is left of 2020 and next year? Do you have any product releases in sight?
We have just released 15 Dragon Pearls, the sequel to our top-performing Dragon Pearls, with adjusted mechanics that will increase winnings and player engagement. The game has been well-received by operators and players alike and is performing well.
We also have a new Greek-themed slot, Thunder of Olympus, due out at the end of September. Featuring our Hold and Win mechanics, an impressive jackpot of 1,000x a player’s stake and a thrilling setting, we can’t wait to see how it is received by operator partners across the globe.
Another key focus for us going forward will be our promotions and bonus campaigns, something we have experienced significant success with, giving our fans more opportunities than ever to enjoy their favorite Booongo titles.