etcris has been targeting Brazil as one of its primary expansion locations, as the country works to establish protocols to embrace gambling, both retail and online. The company conducted a marketing photo and video shoot in the country earlier this year, bringing in Betcris Ambassador, and international soccer star, Ronaldinho. Now that he has returned to the country following the coronavirus pandemic and his legal issues in Paraguay, they are picking up where they left off.
In the previous marketing photoshoot, Betcris Chief Marketing Officer Aurélien Lohrer had traveled to Brazil to coordinate the marketing efforts, creating content that would primarily be used on Betcris’ social media accounts, as well as other digital properties managed by the company. There were a variety of video offerings made available, from ten-second clips to sixty-second spots, all designed to capture the beauty of Brazil and highlight the important role Betcris has in the country’s gambling development. Betcris also captured footage that will be used for online marketing, as well as for banners and other forms of print marketing.
Ronaldinho was asked to participate in the activity as both a Brazilian soccer star and an ambassador of Betcris. He spent around five hours assisting in the production of the media content, and was an important part of the photo and video shoot. The Ballon d’Or recipient signed on as an ambassador for Betcris last October, and his participation in the marketing efforts was announced when he signed on with the company at that time.
Betcris said that having Ronaldinho as the face of the gambling operator throughout Latin America is "a significant victory" for the company, adding that his international status as a superstar is "unparalleled," and his ability to attract attention gives Betcris an advantage over the competition. The gaming operator said it is excited to have him back, and is looking forward to continuing to generate worthwhile content to draw attention to the sports gambling industry.
Betcris CEO JD Duarte said: “Ronaldinho is back. We are happy that Ronaldinho is already back in Brazil, and excited to continue working together. Ronaldinho is a legend and a great Betcris brand ambassador. We always supported him and waited patiently for this moment when we could continue with the projects we had started.”
The marketing operation that took place in Rio de Janeiro in February will now be continued with similar activity. Betcris is one of the main driving forces behind the development of a well-regulated gambling ecosystem throughout the LatAm region, and is involved in a number of initiatives that are helping to drive growth while integrating proper customer care and protection.