"Adapted and localized online content is the king of 2020." Through this slogan, organizers are seeking to develop a safe space in which industry leaders can share insights about the online segment.
"Content is ‘the king’ because of its specific weight, and its added and perceived value, without a doubt. A brand’s marketing strategy should focus on content, especially in 2020. Game releases are an excellent way of reaching a target audience and providing them with perceived value through innovation," SAGSE Talks officials explained.
"Content marketing is an excellent way of connecting and reaching new and current clients within this industry. During these talks, content experts will share insights and expertise on this differentiating value and how to achieve success in a highly competitive market such as this." Alan Burak pointed out.
Confirmed speakers include Cristian Acuña (Play'n GO, Head of Sales, Latam), Fernando Garita (Betcris, Head of Business Development, Gaming Consultant), Julio César Duque (Golden Race, Director, LatAm) and, Alejandro Revich (End 2 End, CEO, and partner).
It is worth noting that End 2 End has recently gone live in Costa Rica’s online bingo market, boosting digital interaction with Bingo Multicolor’s land-based bingo halls. Revich highlighted the importance of proving content for renowned bingo operators such as Bingo Multicolor, a leader in the Costa Rican market. "We are looking forward to launching and we hope that soon, we will be able to add new options and features that will enrich the online arena," Revich concluded.