International edition
June 18, 2021

The online event will run from 27 to 29 October

ICE Africa goes digital this year, in-person edition postponed to 2021

ICE Africa goes digital this year, in-person edition postponed to 2021
ICE Africa becomes the third show in Clarion Gaming’s ICE portfolio to move online in response to COVID-19, following the debuts of ICE North America Digital and ICE Asia Digital.
Africa | 08/20/2020

For the first time, the content will be made available in both English and French. The MATCH! Buyer Program is an efficient networking platform that will match participants, deliver qualified meetings and increase ROI, powered by AI. The ICE Africa in-person event will return in 2021 from 21 to 22 September.

C

larion Gaming announced Wednesday that the third instalment of Africa’s leading gambling exhibition and conference ICE Africa will migrate online, running from 27 to 29 October. The ICE Africa in-person event will return in 2021 from 21 to 22 September at the Sandton Convention Centre in Johannesburg, South Africa.

Supported by a series of reports, features and video content in the run-up to the event, the digital conference and networking platform will give delegates the opportunity to learn, engage and discuss the key market developments.

For the first time, the content will be made available in both English and French, reflecting Africa’s large Francophone population. Attendees will also be able to take advantage of the MATCH! Buyer Program - an efficient networking platform that matches participants, delivers qualified meetings and increases ROI, powered by artificial intelligence. 

Clarion Gaming’s training division, Totally Gaming Academy, will run a series of bespoke training sessions, allowing registrants to learn from industry experts at a time when COVID-19 is causing significant disruption to the traditionally successful verticals across Africa.

The ICE Africa, Women in Gaming (WIG) campaign will run digitally after its successful pan-African launch in 2019. Universally, all of the women who both featured in the campaign as well as attended the first WIG Breakfast at ICE Africa 2019, highly recommended the campaign. The WIG platform will continue to highlight the diverse and phenomenal contribution made by women throughout the African gaming sector. Organizers said that further details of the program, and additional features, will be announced in due course. 

ICE Africa becomes the third show in Clarion Gaming’s ICE portfolio to move online in response to COVID-19, following the successful debuts of ICE North America Digital and ICE Asia Digital. Each event has been tailored to local stakeholders’ needs, according to Group Event Director, Greg Saint: “The key thing for us as organisers is that we continue to help our audience in addressing their needs – needs that have changed considerably since the last in-person edition of ICE Africa.” 

“We treat each event as its own – so, while both of our recent digital events performed very well in meeting the needs of our participants, we don’t take that for granted. We’ve spoken with our stakeholders and have been very pleased with the demand for running ICE Africa 2020 to help fulfill their requirements in a very challenging period – this time helping them to meet their objectives as before, but online,” Saint said.

Clarion Events’ commercial director: Africa, Richard Stubbs, commented: “Africa has seen its own set of challenges across the continent due to the COVID-19 global pandemic, significantly impacting how our customers can do their jobs and achieve their goals. We’re committed to doing anything we can to help our audience during this tough time – and, as physical venues are currently not an option for staging events in South Africa, we are pleased to be able to take the initiative and deliver a digital edition of ICE Africa, which will continue the learning that the gaming industry needs now more than ever.”

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.