ntralot announced the successful launch of Intralot Canvas, its advanced content management system (CMS), and new eSports games for its long-standing customer Taiwan Sports Lottery Corporation (TSLC), the market exclusive licensed betting operator, to enhance the betting experience of its players.
With time-to-market being a key differentiator in the digital space, the company said Intralot Canvas will empower TSLC to rapidly build and configure a responsive HTML5 betting portal offering a full-featured betting experience, optimized for all screen sizes, with customized, personalized and rich betting content offering for their online players, differentiating TSLC from the competition. Intralot Canvas features embedded software tools like personalization, analytics, player engagement and marketing and a comprehensive set of betting-specific functionalities.
In parallel, Intralot has enabled the launch of eSports betting supporting the innovative quest of TSLC to enhance its sportsbook and offer a top player experience through new content. The new eSports games are powered by Sportradar with the first one launched being the major and most popular League of Legends (LOL), available in both retail and online channels. Additional eSports titles are planned to be introduced in the near future.
“We are pleased to successfully have integrated the new multi-tool CMS, Intralot Canvas, that will help us address operational efficiency and achieve a fast time-to-market response,” said Ted Lin, President of TSLC. “In addition, the introduction of new eSports games in Taiwan will give us the opportunity to enter the fastest-growing eSports betting market and broaden our audience with players from different segments.”
“We are excited to see our long-standing partner in Taiwan TSLC, paving the way in gaming and keep growing,” said Chris Dimitriadis, Intralot Group CEO. “At Intralot, we capitalize on our technological expertise to meet the evolving market demand and help our customers offer steadily an elevated gaming entertainment to their players,” Lin added.
Esports betting has become an emerging segment in the global sports betting sector and its rapid rise recently is expected to transform the landscape of the gaming industry. According to the eSports Ecosystem report from Business Insider Intelligence, the size of the eSports market will surpass $1,5 billion dollars in 2023, while it is predicted that Asia, which is considered the most populated region of the world, will provide the highest increase of eSports fans.