International edition
December 02, 2020

The event organizers have signed a strategic partnership

SiGMA and Macau Gaming Show bring synergy to Asian gaming industry

SiGMA and Macau Gaming Show bring synergy to Asian gaming industry
"I am thrilled to be collaborating with the organizers behind MGS and have no doubt that their reach in Macau and our reach in the Philippines and Europe will strengthen each other’s proposition," said Eman Pulis, Founder, and CEO of SiGMA Group.
Macau | 05/19/2020

For SiGMA Group, this strategic partnership should strengthen the two existing partnerships already in place (with ICE Asia and AIBC Summit); and will help establish Macau Gaming Show as a must-attend event specifically among gaming communities in South East Asia as well as Europe, two regions where the SiGMA Group has a solid reach.

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iGMA Group and Macau Gaming Show (MGS) have announced a new strategic partnership aimed at fostering a stronger presence amongst gaming communities in both Manila and Macau, whilst also strengthening ties to a growing network of thought leaders and experts in land-based gaming.

The 2020 pandemic has undoubtedly been the catalyst that has spurred land-based gaming companies and IRs on to diversify their offering and allay risks by incorporating online gaming and emerging tech into their remit, making the launch a well-timed initiative.

As a result, this will be SiGMA’s most diverse speaker lineup yet. Through this new strong partnership, we’re now fully prepared to welcome speakers from land-based gaming as well.

For SiGMA Group, this strategic partnership should strengthen the two existing partnerships already in place (with ICE Asia and AIBC Summit); and will help establish Macau Gaming Show as a must-attend event specifically among gaming communities in South East Asia as well as Europe, two regions where the SiGMA Group has a solid reach.

The SiGMA Manila event, which has been rescheduled to May 27-28, 2021 at the SMX Convention Centre, will cater to the land-based and online gaming sectors, bringing suppliers, operators, affiliates, regulators and blockchain business together.

The MGS Entertainment Show (November 17-19, 2020) will play an imperative role in attracting the land-based executives over to the Philippines for the SiGMA Manila show in May 2021 and beyond. In contrast, SiGMA Group will inject fresh blood into MGS with cutting-edge gaming technology companies as well as creating a stronger bond between MGS and operators from South East Asia and Europe. There is a solid business proposition to be made right across South East Asia, so there is little doubt that the land-based community will be eager to attend this event.

With a population of 4.5 Billion, Asia remains at the forefront in terms of GGR potential for the gaming industry – both land-based and online. The events will give attendees new insights into regulatory conditions in Asian markets, payment processing methods and the integration of emerging technologies such as blockchain.

In the words of Eman Pulis, founder and CEO of SiGMA Group, "MGS Entertainment Show is a leading show in Macau, the undisputed heavyweight mecca for land-based gaming.

"Since Manila is becoming a leading destination in South East Asia with its Integrated Resorts, and since the show in Macau is six months away from ours in Manila, we felt that we could indeed work together and support each other in more ways than one.

"I am thrilled to be collaborating with the organizers behind MGS and have no doubt that their reach in Macau and our reach in the Philippines and Europe will strengthen each other’s proposition."

He went on to elaborate: "We had no choice but to reschedule the 2020 SiGMA Manila launch to May 2021. Luckily this has given us an extra 11 months to curate a great show. This strategic partnership could only be made possible thanks to the time we gained. So I’m positive that there’s a lot of good that will come out of this unprecedented situation for both parties."

"MGS will take place on November 17 – 19, 2020 as scheduled. Despite the epidemic sure created great impact to our gaming industry, we believe a tradeshow and an industry gathering afterward is required to stimulate the gaming industry to “S.H.I.N.E” again – Survival, Hold, Inflection, Nirvana and Evolvement," MGEMA Chairman Jay Chun said. 

He further added: "The opportunities for growth in Asia are increasing exponentially year-on-year, and the time is right to cement new and existing relationships between the gaming industries in both East and West.

"It is unprecedented for two such established events to collaborate in this fashion in Asia, so these calendar events will be a must-attend in Asia moving forward – May for SiGMA Manila and November for MGS Entertainment Show."

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