cientific Games Corporation was awarded a new, three-year contract to provide instant games to LOTTO Thüringen in Thuringia, central Germany. The contract may be extended one additional year, following a competitive procurement process based on its value added products and services including digital instant games, or 'eInstants', which the Lottery plans to launch in 2021.
LOTTO Thüringen CEO Jochen Staschewski said: "We look forward to continuing our successful partnership with Scientific Games and the sustainable growth of instant game revenues in Thuringia. This is one of the few lottery markets in Germany that continues to grow. Our growth is largely driven by instant products, therefore, we plan to further develop our portolio of instant games sold at retail as well as offer our players digital instant games to enjoy at home and via mobile."
In four years (2014-2018), Scientific Games responsibly grew the Lottery's instant product category by 58%. The company has partnered with LOTTO Thüringen for more than two decades and currently serves all 16 state lotteries in Germany.
John Schulz, Scientific Games Senior VP of Instant Products, commented: "We have offered LOTTO Thüringen instant game products with value adds that have proven ability to responsibly increase revenue for our lottery customers around the world. The potential of instant games, sold both at retail and online/mobile, is not fully realized in Europe however they are the biggest and most successful lottery product category in the U.S. and still growing."
U.S.-based Scientific Games launched the world's first secure retail instant game in 1974, and is currently the primary instant game provider to the Top 10 performing instant game lotteries in the world based on per capita sales. The company launched the first lottery digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S.