International edition
August 04, 2021

Exclusive video interview with Blaine Graboyes, co-founder and CEO of GameCo

"Now is a great time to educate a wider audience in esports"

"It is important that casinos and sportsbook operators understand the esports audience and we are helping them do that very proactively as we bring the GRID product to North America," GameCo CEO Blaine Graboyes told Yogonet.
United States | 05/08/2020

The company has recently seen its skill-based casino games approved in Nevada, where it also plans to bring esports tournaments to the casino floor via its new Multiplayer Arena. Graboyes told Yogonet that Gen X along with millennials are a massive opportunity for casino operators. He has seen growth in esports betting and viewership, and video game playing during this lockdown period, and GameCo accelerated plans in iGaming and esports including a partnership with GRID.


as Vegas-based GameCo had its VGM (Video Gambling Machines) Platform approved in Nevada by the end of April, opening the largest gaming market in North America to the company's Video Game Gambling products. Co-founder and CEO Blaine Graboyes tells Yogonet in a video interview that as casinos reopen over the next few months, GameCo will be focusing "a considerable amount of its effort and resources" in the Nevada market, including “locals” properties, route markets, and Strip casinos too, with "a very strong roadmap" of new VGM Games the firm plans to release in 2020 and beyond. 

Graboyes explains that GameCo has a focus on attracting and monetizing Gen X and Millennial “casino gamers,” which refers to "the idea that gamers want to socialize with like-minded people, play video games and gamble, compete in and wager on esports, and generally participate in an interactive experience – both at land-based casinos and online and mobile with iGaming operators." The company's focus is on players ages 25-35 years as this is the primary demographic for video game and esports enthusiasts, he says.

"In the US, Gen X has the most spending power than any generation. We were the first generation to really grow up playing video games. We think Gen X along with millennials are a massive opportunity for casino operators. I don’t think the casinos need new offerings from slot manufacturers. What the casinos always ask us for are new different products, innovative products that appeal to new different audiences," says Graboyes.

He believes that during this time when traditional sports aren’t operating, it isn’t just about additional engagement with existing esports fans, but actually educating the rest of the market, "traditional sports bettors and those that might not be esports fans, or even involved in sports betting at all, helping understand esports, the specific games, like CS:GO, Dota 2, League of Legends, and widening the audience during this time, not just getting more engagement from existing fans. Now is a great time to educate a wider audience, so that over the next year to three years, we are able to build this into a really viable business for everyone."

GameCo's new Multiplayer Arena.

GameCo CEO says there’s been a lot of interest from the casino industry around esports, but not a lot of ways for them to make money, because their primary business is gaming. After the COVID-19 outbreak, in terms of product and business development, he says GameCo has accelerated its plans in digital – both in iGaming and esports. In April, the company announced a partnership with GRID to bring their premiere esports data platform to North America: "In this role, GameCo is now offering the industry’s best data and fan engagement tools to casinos and sportsbooks for esports betting."

The company has seen growth in esports betting and viewership, and video game playing during this period, with a lot of demand for the GRID product in North America. GameCo is also readying to launch its first HTML5 iGaming games, which will feature its GamersEdge technology. Over the coming months, GameCo plans to release more iGaming games as well as expand its products and solutions for digital casinos.


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