he online is platform Casino Club is currently available in only two jurisdictions in Argentina, although the company plans to expand its footprint into other markets. Just a year after the launch, the platform already has 8,000 registered users.
"The structure keeps growing. When we first started, only a few of us were fully dedicated to the development of the site and customer support. Currently, however, we are all working on the site almost 24/7, depending on the clients’ needs. We will continue adding all of the resources necessary to deliver a comprehensive and satisfactory experience,", explained Matías Vannelli, Communications & Marketing Manager in an exclusive interview with Yogonet.
Are you planning to launch any promotions this month?
New users will receive $200 worth of credits to be able to try our games and get familiar with the platform. Then, upon the first transfer, they’ll receive $500 more in credits. Last month, we launch promotions for returning customers, with bonuses of $1.000 and $2.000, and free shots for their favorite games. Many are promotions we have kept through time and we are also developing new ones all the time.
Is this channel important to strengthen your retail segment or do these verticals work independently?
Our casinos are not just gambling venues, they are gathering points. Many people go to casinos for their shows, promotions, cuisine or simple to socialize in a friendly and cozy environment. Our online gaming site is a complement to our brick-and-mortar offering and is tailored for people who, for many different reasons, cannot be physically present in our venues. Casino Club Online strives to deliver users an experience that is as similar as possible to the land-based experience.
Casino Club Online was developed by Ondiss —the company also responsible for the Casino Magic Online site— and offers 200+ slots, electronic tables live games and bingo developed by Microgaming. This year, we aim to add new suppliers and slots. "We want to migrate much of our retail offering online," Vannelli added. "We were one of the first authorized online gaming platforms to operate in Argentina."