International edition
June 24, 2021

The company released an open letter to the industry

TCS John Huxley calls for moving G2E Asia to Q4

TCS John Huxley calls for moving G2E Asia to Q4
TCS John Huxley is encouraging other exhibitors and industry professionals to take a stand and advocate for G2E Asia 2020 to be moved to the end of the year at the earliest. 
Macau | 03/26/2020

Due to the coronavirus crisis, G2E Asia is now scheduled for July 28-30, moving from its original dates of May 19-21. TCS said it has approached organizers to reconsider their revised dates and defer the show until Q4 or cancel it entirely, with negative results. In its open letter posted below, the company argues that very few operators outside of Macau will want to, or be able to attend a show in July.

T

he unfolding coronavirus (COVID-19) crisis has significantly affected the world as we know it. As countries work to contain the spread of the virus, many governments have banned large events, mass gatherings and in many cases, enforced full lock downs until the situation is bought under control. 

The organizer of G2E Asia, Reed Exhibitions, has decided to postpone the show until the end of July, however, even these new dates are far too close for any exhibitors to be able to think about taking part. To exhibit at a trade show takes months of painstaking meticulous preparation. With so many businesses in lock down for indefinite periods along with global travel restrictions, it will take some time to re-establish normal working levels and the appetite to travel will be limited for many. 

As we emerge from this crisis we will all need to pull together to support each other and our industry, but we need to ensure our decisions are also based on the safety, health and wellbeing of our customers and our employees. Having consulted with our customers, it is our firm belief that very few operators outside of Macau will want to, or be able to attend a show in July, even if it could go ahead at that time. We face challenging trading times and if customer volumes are significantly reduced along with the difficulty of moving products around the world, we have to ask ourselves if this trade show is commercially viable.

TCS John Huxley has approached Reed Exhibitions to reconsider their revised dates and defer the show until Q4 or cancel it entirely. Unfortunately, these requests have fallen on deaf ears. “To go ahead with the show under these circumstances is a ludicrous combination of sheer folly and corporate profiteering,” adds Tristan Sjöberg, Executive Chairman of TCS John Huxley. 

We are therefore encouraging other exhibitors and industry professionals to take a stand and advocate for the show to be moved to the end of the year at the earliest. 

This is the time for us all to work together in highlighting to Reed the need for a sensible approach that is workable, yet beneficial for everyone.

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.