toBet is bolstering its Latin American partnership portfolio announcing a strategic partnership agreement with betting site PlayRobinHood.com. The socially responsible gaming platform donates 50% of players’ losses to social causes. Through the agreement, PlayRobinHood.com will be integrating BtoBet’s Neuron 3 platform, making use of highly flexible and adaptable technology, enabling the operator to deliver a differentiated, tailored and player-centric betting experience to its players.
Focusing entirely on the sportsbook vertical, PlayRobinHood.com will be delivering a wide range of bet offerings to its target punters based on local and international sports events, varying from pre-match to live bets, and also the highly sought-after Jackpot betting.
BtoBet’s Chief Executive Officer Alessandro Fried has expressed his satisfaction regarding the newly-penned deal, stating that throughout recent years BtoBet has progressively expanded its presence in the Latin American region through strategic partnerships. “LatAm is a region that is constantly evolving, closing the technological gap to the more mature European market. All in all it provides the ideal set of circumstances for business growth for operators,” stated Fried.
Fried commented that he looks forward to share BtoBet’s same passion for sports betting with the PlayRobinHood.com’s team, and seek to achieve excellence through technological innovation.
Bo Grujicic, PlayRobinHood.com’s founder, stated: “BtoBet has built up a solid reputation in the region, with their technological solutions providing us with innovative back-office tools that allows us to not only facilitate our operations, but more importantly to better analyse and understand our target players. Most importantly their technology is tried and tested in the region’s various markets. This will help us deliver a betting experience on a micro-level, whilst paving the way in the best possible way for brand differentiation.”