or Merkur Gaming, ICE London is regarded as the brand’s most significant trade show of the year and always the very best event at which to show the latest innovations. This year, and following on the promised ‘Big Show’ theme, first came a range of new cabinets, headlined by the Avantgarde Max.
The Avantgarde brand is well-known throughout the world, particularly in Latin America. Merkur has always had requests for a bigger and more VIP version, and that is what was presented at ICE: the Avantgarde Max comes with two full HD monitors of 32 inches each, and the range extends further, to the Avantgarde Max Trio, with its three monitors. The cabinet’s twin 32-inch full HD monitors set new technical standards, allowing players to immerse themselves deeper into the game. The loudspeakers, which are mounted at console height, add to an even more intensive gaming experience thanks to their improved transmission angle.
The Merkur Gaming motto in 2020 is “Opposites attract.” Therefore, the Allegro Trio represents the ideal counterpart to the Avantgarde Max. Allegro Trio stands out due to its dimensional superiority, for gaming operations where space is at a premium, and through its elegant design and powerful technology. The 9 mm deep screens are practically frameless, thus creating almost seamless transitions between the cabinet’s triple 27-inch full HD resolution monitors.
Furthermore, these cabinets feature topline games, and with over 140 titles on display there was an abundance of games for show visitors to see and try for themselves. The emphasis of the latest Merkur games is to add extra value, for both operators and players, through increased gaming entertainment that is achieved by new Jackpot and Bonus Feature game titles throughout the range.
The all new Linked Progressive Jackpot Treasure Link is just one standout example. With Mini Bonus, Midi Bonus, Maxi Stand-Alone Progressive and Mega Linked Progressive Jackpots, and five new game titles: African Glory, Dragon Marbles, Golden Silk, Joker Buffalo and Temple of the Nile, players can win jackpots or bonus credits in the Cash Games bonus feature where the high hit rate ensures high visibility to players.
A range of static Non-Progressive Jackpot Feature games proved highly interesting to ICE visitors. Rapid Thunder features six games, all of which lead to the Rapid Thunder jackpot phase: Taco Tuesday, Land of Charms, Amulet of the Pharaoh and the Asian themed Immortal Emperor, Immortal Princess and Boazang are all appealing and even more when Rapid Thunder strikes any of the high value Major, Grand and Max Grand prizes.
Athanasios ‘Sakis’ Isaakidis, Chief Executive International, at ICE London 2020.
Additionally, Jewels of the Nile, Striking Fortunes and the Big Deal Wheel all have high value, multi-thousand, top Jackpot awards and, with even more new titles soon to be revealed, all combine to create a new gaming entertainment landscape for Merkur Gaming that will be winning highlights on any casino‘s gaming floor.
The entire Merkur booth —that was dubbed ‘Merkur Village’ by visitors— was packed with attractions, including the many Gauselmann Group subsidiaries such as cash handling experts GeWeTe, online gaming solutions provider edict e-Gaming, the Blueprint Gaming from the UK, Merkur Dosniha from Spain, Merkur Gaming Netherlands and Euro Payment Group.
Speaking at the close of the show’s third and final day Athanasios ‘Sakis’ Isaakidis, Chief Executive International, noted: “This year’s ICE has really been a big success for all of Merkur Gaming. It has been a lot of fun, and a lot very hard work from the entire team. I think, for everyone, it could be designated a ‘3E’ show: Engaging, Entertaining – and Exhausting!”