urante the latest edition of ICE, which took place last week at the ExCel exhibition center in London, U.K., SAGSE introduced a new corporate image, its marketing campaign for this year, and unveiled its 2020 calendar packed with new events such as SAGSE+ in Buenos Aires; in Asunción –the capital of Paraguay–; in Panama City; and in Mexico City.
"We have attended one of the largest and more global trade shows in the industry, and the ‘relaunch’ of the SAGSE brand has been, without a doubt, a huge success," said Alan Burak, Vice President of Monografie.
"Both the exhibitors and visitors that we encountered during ICE, such as those who participated in the London Affiliate Conference (LAC) organized by Clarion Gaming, spoke about Latin America as an emerging market and many of them revealed they intended to participate in our events this year, including our traditional SAGSE Expo format in Buenos Aires in December, and our new SAGSE+ proposal featuring one-day VIP educational and networking events that will be held in some of the key markets in the region," Burak explained.
"The rebranding of SAGSE and the official introduction of the SAGSE EXPO 2020 has been widely praised by the international companies with which we held meetings during ICE, and it is also worth noting that many new land-based and online companies were interested in joining SAGSE. Proof of that is the high extension of exhibit space rented: we have already occupied a large portion of our exhibit floor, which is something promising considering the Expo will not be taking place until early December at its new venue: the Hilton hotel in Buenos Aires," he explained.
SAGSE Buenos Aires will be held December 2-3, but during the rest of the year, organizers will offer a wide range of events, beginning in May with an exclusive gathering at the Hipódromo Argentino de Palermo racetrack in Buenos Aires. Then, similar events will be organized in Asuncion –the capital of Paraguay–, in Panama City, and in Mexico City. Each edition of SAGSE will be accompanied by an official publication, the SAGSE MAG magazine, which will feature exclusive coverage, interviews, articles, and added value for sponsors: it will be delivered by hand to each one of the operators, regulators, and manufacturers present.
"We have a year filled with much work ahead, we may also add another venue for SAGSE+ as well. We feel we are going through the right path, and the industry confirmed our belief in London. Never has SAGSE’s motto #WEARELATAM been more real."