ptimove announced Thursday that it acquired Axonite, a leading mission critical, real-time event streaming vendor. This acquisition completes Optimove’s new database infrastructure, Optidata, and will provide its clients with access to its real-time customer data platform (CDP).
Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite’s platform rapidly simplifies the process of building, deploying and running realtime, large scale, event-driven customer-centric business applications based on any kind of data stream.
With the combined offering of Optimove and Axonite, marketers around the world will benefit from a variety of capabilities, including:
“As relationship marketing evolves, marketers are looking to empower customers by providing them with contextually relevant, self-generated experiences,” said Pini Yakuel, Optimove’s CEO and Founder. “Adding Axonite’s ability to process tens of thousands of events each second to Optimove’s capabilities, will give marketers the tools to realize their vision of real-time customer-led journeys.”
“Having a framework that unifies events and cross-references them with historical data to build a continuously up-to-date single customer view, and push updates to other systems in realtime, is a key use case for the customer data platform of the future," said Yuval Shefler, Axonite’s CEO. "Merging Optimove's Relationship Marketing Hub with our event streaming framework will create a future-proof CDP, catering to the ever-growing list of real-time marketing needs, solving tomorrow's problems, today."
This acquisition comes at the back of a strong 2019, in which Optimove grew its North American business by 70% year-over-year as well as doubled its customers in APAC. Optimove has expanded its enterprise clientele by adding household brands such as Staples, Zee5, Paper Source, and Quidco.
Optimove is a science-first relationship marketing hub. With a realtime Customer Data Platform at its core, it autonomously transforms player data into actionable insights, helping customer-centric operators drive measurable growth. The company’s technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved player experience, retention and lifetime value. Optimove is used by hundreds of leading brands, including GVC, Sisal, Fortuna, SNAI, Paf, Kindred and others. It employs over 260 people in its New York, London, Singapore and Tel Aviv offices.