International edition
May 13, 2021

The purchase completes the firm's new database infrastructure Optidata

Optimove acquires event streaming technology vendor Axonite to expand real-time data capabilities

Optimove acquires event streaming technology vendor Axonite to expand real-time data capabilities
“Adding Axonite’s ability to process tens of thousands of events each second to Optimove’s capabilities, will give marketers the tools to realize their vision of real-time customer-led journeys,” said Pini Yakuel, Optimove’s CEO and Founder.
United Kingdom | 02/06/2020

With the combined offering, marketers will benefit from real-time customer 360 data sync and self-optimizing journeys, as well as external event-based triggers. In 2019, Optimove grew its North American business by 70% year-over-year as well as doubled its customers in APAC.

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ptimove announced Thursday that it acquired Axonite, a leading mission critical, real-time event streaming vendor. This acquisition completes Optimove’s new database infrastructure, Optidata, and will provide its clients with access to its real-time customer data platform (CDP).

Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite’s platform rapidly simplifies the process of building, deploying and running realtime, large scale, event-driven customer-centric business applications based on any kind of data stream.

With the combined offering of Optimove and Axonite, marketers around the world will benefit from a variety of capabilities, including:

  • Realtime customer 360 data sync: Operators can create a highly adaptable two-way continuous synchronization between Optimove and any other system or database in the organization (such as gaming platform, promotion system, finance) to enrich brand’s unified player profiles, and share them in real-time across the organization, keeping all systems in sync and up-to-date.
  • Realtime self-optimizing journeys: Operators can create and maintain a “real-time state” for each player, including their behavior and activity, while leveraging Optimove’s self-optimizing algorithms to power real-time player-led journeys. These journeys take into consideration the predicted uplift of all campaigns each player is eligible for and serves them with the optimal one.
  • External event-based triggers: Operators can utilize Optimove’s customer insight and segmentation capabilities to trigger specific campaigns to players based on external events such as changes in sports match odds or jackpot status.

“As relationship marketing evolves, marketers are looking to empower customers by providing them with contextually relevant, self-generated experiences,” said Pini Yakuel, Optimove’s CEO and Founder. “Adding Axonite’s ability to process tens of thousands of events each second to Optimove’s capabilities, will give marketers the tools to realize their vision of real-time customer-led journeys.”

“Having a framework that unifies events and cross-references them with historical data to build a continuously up-to-date single customer view, and push updates to other systems in realtime, is a key use case for the customer data platform of the future," said Yuval Shefler, Axonite’s CEO. "Merging Optimove's Relationship Marketing Hub with our event streaming framework will create a future-proof CDP, catering to the ever-growing list of real-time marketing needs, solving tomorrow's problems, today."

This acquisition comes at the back of a strong 2019, in which Optimove grew its North American business by 70% year-over-year as well as doubled its customers in APAC. Optimove has expanded its enterprise clientele by adding household brands such as Staples, Zee5, Paper Source, and Quidco.

Optimove is a science-first relationship marketing hub. With a realtime Customer Data Platform at its core, it autonomously transforms player data into actionable insights, helping customer-centric operators drive measurable growth. The company’s technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved player experience, retention and lifetime value. Optimove is used by hundreds of leading brands, including GVC, Sisal, Fortuna, SNAI, Paf, Kindred and others. It employs over 260 people in its New York, London, Singapore and Tel Aviv offices.

Optimove is showcasing at ICE London 2020 until today, at its Stand: N6-110.

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