International edition
March 02, 2021

Interview with Walter Bugno IGT CEO International

"In 2020, IGT will continue to deliver unrivaled gaming experiences that engage players and drive our customers’ growth"

"Players have more entertainment options than ever before, so our customers know that delivering outstanding player experiences is the key to their success," said Bugno.
United Kingdom | 01/29/2020

At the ICE London show, the company will present innovations that 'elevate the player experience and drive growth for its casino, lottery, and digital customers around the globe,' Bugno says. IGT will be on stand N3-160 across Feb. 4-6 at ExCel London.

What are your expectations for this year’s edition of ICE London?

During the event, IGT will demonstrate its commitment to player-driven performance through its vast array of proven games, cabinets, systems, and solutions at stand N3-160. We will present innovations that elevate the player experience and drive growth for its casino, lottery, and digital customers around the globe.

At ICE, we will show how our extensive product roadmaps and our focus on proven performance can deliver unrivaled gaming experiences that engage players and propel our customers’ success. Our portfolio of market-attuned, player-driven solutions, including hardware designed to forge new opportunities for operators, represent our commitment to the continued growth of our customers across all geographies, verticals, and gaming channels.

Could you provide details on the products IGT will have on display?

Building on the success of one of our top-performing titles, we will highlight its latest version of the player-favorite Scarab game with two new additions. Featured on the CrystalCurve cabinet, the Scarab Grand game represents the next evolution of a Proven Performer with its Wild Stays, Charges, Then Pays feature. The Scarab Link game on the CrystalDual 27 cabinet features the same persistence element as the original, in addition to an exciting Hold-and-Respin bonus feature. Along with Scarab Link, the Company will showcase Fortune Link and Fu Gui Long Feng multi-level progressives on the CrystalDual 27 cabinet.

Making its ICE show debut, the new PeakSlant 49 gaming machine offers a deep library of proven IGT games. It features a curved, 49-inch, ultra-high-definition display, wireless charging for mobile devices, and more. At the show, it will house our exciting new Bubble Blast Link game featured on Spells ’N Whistles and Trials of Atlantis base games.

Another addition to the Peak cabinet family, our new poker bar top gaming machine, the PeakBarTop cabinet, elevates the player experience with its 23-inch curved display, USB charging ports, a comp-drink indicator, and enhanced lighting and audio. Backed by extensive focus group testing with operators, players, and bartenders, the cabinet will be demonstrated with new and proven IGT content including Game King X, Ultimate X Poker, and Super Star Poker II.

The Cobalt 27 cabinet is also making its ICE show debut. Clad with two high-definition 27” screens, a 24” video topper, integrated cabinet lighting, and Dynamic Player Panel with dual bash buttons, the Cobalt 27 cabinet is designed to fit operators’ unique needs and forge new opportunities for their gaming floors.

The Company will demonstrate the strength of our multi-game portfolio by featuring market-attuned USwitch multi-game content on the Cobalt 27, CrystalDual 27, CrystalSlant and AXXIS 23 gaming machines. These user-friendly game bundles feature a range of player-favorite IGT titles along with recently released Proven Performer themes, which can easily be adapted to meet regional requirements and player preferences.

Available with the USwitch Multi-Game for the Cobalt 27, CrystalDual, and CrystalCurve cabinets, IGT’s BLAZIN’ FLAMES bolt-on progressive game offers a fully flexible setup that can be attuned to each casino floor.

We have also deepened our content library for single and dual-screen cabinets with titles including Star Goddess, Lucky Buddha, and Twin Strike games on the CrystalDual 27 gaming machine, as well as Magic of the Nile, Mistress of Egypt Grand, and Zodiac Lion titles on the popular CrystalCurve gaming machine.

We are showcasing the Cobalt 27 video lottery terminal, in addition to a variety of market-attuned proven VLT performers including Brilliant Wilds™ and 7’s Wild Gold™ games, as well as the newest addition to its game library, the Jungle Magic™ game. IGT will highlight additional new VLT games and multigame sets that can be tailored to players across diverse international regions, while also showing its proven INTELLIGEN System solution for managing VLT operations.

What about the company’s PlayDigital division?

IGT’s PlayDigital division will unveil several exciting new titles, including Bill and Ted’s Excellent Adventure, which takes players on a fun-filled journey through time as Bill and Ted collect famous historical characters to win jackpot prizes. Additional new titles include the Cleopatra Gold game, the newest omnichannel extension of the iconic IGT brand, and the Juicy Loot game, a move-based, multi-stage Instant Win game that offers an engaging play experience.

IGT will show its updated IGT PlayCommand platform as its driving force for digital and sports. The engine that propels gaming operations, the PlayCommand platform now supports IGT’s full range of product verticals, including IGT PlaySports betting products, Gaming, and Lottery. Powered by IGT’s Play.AI artificial intelligence solution, the PlayCommand platform’s updated, advanced interface enables faster and easier access to reports and information to help operators optimize their business.

At ICE, IGT PlaySports’ market-leading solutions for the newly opening U.S. sports betting market will include the VIP CrystalBetting terminal and IGT PlaySports Kiosk.

We will demonstrate the myriad player and operator benefits of our industry-leading IGT ADVANTAGE casino management system and its Player Experience Product Suite of solutions, which includes Cardless Connect, Resort Wallet, and Intelligent Offer solutions. This innovative product suite enables casino patrons to effortlessly interact with gaming devices via their mobile phones, while casino operators benefit from greater operational efficiencies.

Our latest Electronic Table Games (ETG) solutions feature the new Dynasty Peak Terminal and new Dynasty Wheel Housing. These sleek, space-saving solutions can be deployed independently or together, and are designed to optimize the gaming floor. They will be shown with a full portfolio of RNG games including an expanded side-bet portfolio for baccarat and Triple Hand Blackjack, as well as new roulette content. We will also feature the new RNG Three Pod ETG standalone unit to modernize the player experience without increasing space and labor costs.

In addition, we will feature Chill Gaming’s unique hybrid skill game concepts, our Cleopatra tournament solution, and much more.

Could you tell us the company's goals for 2020 as well as plans and strategies that you will develop to keep ahead of competitors?

Our theme at ICE is Player-Driven Performance, which is the cornerstone of our gaming strategy. We expect to continue to emphasize that message throughout 2020. Players have more entertainment options than ever before, so our customers know that delivering outstanding player experiences is the key to their success. Throughout the year we will continue to fulfill our goal of delivering unrivaled gaming experiences that engage players and drive our customers’ growth and providing those experiences responsibly to players everywhere.

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