International edition
March 06, 2021

Mikayel Sarukhanyan, Deputy CEO and Chief Business Officer

"This year, BetConstruct will focus on delivering a 360-degree view on igaming to its potential partners"

"The US market will be our special focus in 2020," said Mikayel Sarukhanyan.
United Kingdom | 01/28/2020

In an exclusive interview with Yogonet, Sarukhanyan spoke about the innovations the company is planning to unleash at this year’s edition of ICE London. He also mentioned that entering new markets will be BetConstruct’s core goal for 2020.


hat will be BetConstruct's focus and highlights at ICE London 2020

This year we will be focused on delivering a 360-degree view on igaming to our potential partners. We found a creative way to educate newcomers to the industry as well as help the existing operators make better choices for their business. This package of knowledge will come in form of a short film which will be screened at our stand S1-350. We made sure, there will be several screenings during each day of the expo for all those who are interested in having successful igaming operations.

What are your key expectations and goals for the show?

ICE London is a unique platform and the biggest opportunity to exhibit in all glory. As for our goals, we expect to forge new partnerships and pave the way to igaming success and new markets for operators.

Could you share your plans for 2020? 

BetConstruct continues to explore and enter new markets. This is an ongoing process the result of which will bring flexibility to our offering and guarantee success to operators in any corner of the world, from East to West. Product-wise, we aim to adapt our Land-based solutions to the needs of every market we operate in or aim to enter. The US market will be our special focus in 2020. We’ve mentioned quite a few times that finding success in that market equals catering to 50 countries at the same time. Now the biggest, but an enjoyable challenge and opportunity for BetConstruct is to understand this market and deliver tailored solutions to its customers.

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