International edition
March 02, 2021

Interview with Irina Rusimova – Business Development Manager

"'Stepping into the future' with ICE 2020 is just the right moto for EGT Interactive"

"We are striving to continue the drastic expansion from last year and grow even more our operator network through signing new partnerships," Rusimova explained.
United Kingdom | 01/23/2020

At the upcoming London show, the company will showcase a new Egypt-themed design of their stand S4-350, focusing mainly on EGT Interactive's two new Jackpot systems: Egypt Quest and Scarab Jackpot.

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n an exclusive interview with Yogonet, Irina Rusimova, Business Development Manager, provided details on EGT Interactive's plans for ICE London 2020, which will be taking place across February 4-6 at ExCel, London.

When asked about their expectations for this year’s edition of the show, Irina said that ‘Stepping into the futurewith ICE 2020 is just the right moto for EGT Interactive in terms of "vision, new products, and company strategy."

As regards the products that will be on display at Stand S4-350, Rusimova shared details about the company’s latest releases: the jackpot systems Egypt Quest and Scarab Jackpot, and unveiled the company is planning to showcase a brand new, Egypt-themed design of their stand based on them.

 

"We already unveiled some information on the Egypt Quest product at the end of last year and we have successfully presented it in several markets, she said. "The Scarab Jackpot system is a brand new release, whose first presentation will be at our stand at ICE."

Rusimova also explained that they are also going to present several new casino slots as part of their regular new monthly releases.

The Business Development Manager also shared her thoughts on some of the trends the industry is likely to witness this year, which included: "staying ahead of the growing competition; raising the stakes for higher user acquisition and longer engagement as well as keeping up with the regulatory framework of new markets."

As part of the company’s policy and goals for 2020, EGT Interactive is continuing its expansion in the newly regulated markets in Europe, Rusimova explained, as they have already applied for certification in several Central European markets with high expectations for the growth of their product. 

"We are also striving to continue the drastic expansion from last year and grow even more our operator network through signing new partnerships," she said. "In terms of new products and features, we will continue the development of stunning games and designs that will capture the interest of the players and grow their interaction with our games."

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