urhive, a supplier of sports betting solutions, participated in SAGSE Buenos Aires as an exhibitor for the first time ever. In an exclusive interview with Yogonet, Alfredo Parody, founder and financial director of the company said their machines were highly praised by visitors. "The fact that we brought six of our programmers made us stood out. Customers who wanted to get to know the technical aspects of our product were able to talk to the people who developed it," the executive said.
When asked about their presence in Latin America, Parody explained they are interested in the Colombian market, where they are in talks with a local partner to obtain a license, and in Argentina, where they are hoping to close several deals, as well as in Peru and Brazil. "Up until now, we have kept a low profile, as there was no market to enter. The regulation of online gambling in the City of Buenos Aires and the Province of Buenos Aires represent a great opportunity for us, since our product is really good and bears all of the relevant authorizations, so it is highly competitive," he said.
Parody also shared his views on the regulation of online gambling in the B.A. City and B.A. Province: "The regulatory scheme chosen by the Province is quite unattainable... there were only seven licenses available, a number that in my opinion is quite arbitrary and the terms and conditions are totally insane. However, I believe regulations in the City will result in a more open and available market, as there will be an unlimited number of licenses, and terms and conditions will be different as well."
The founder of Surhive also pointed out the main differences between sports betting and land-based casino players, stating that not only the amounts wagers are different, but also the average age of players, which is much lower in the sports betting segment (between 25 and 50). "Younger players feel much more comfortable with technology, that is why they are capable of betting on their smartphones, platforms, and websites. So, with the Argentine market available soon, there will be much more young players in the region," he said.
Finally, Parody announced that next year, the company is going to focus on Latin America, especially on Argentina, and they are seeking to open an office in Buenos Aires.