International edition
April 21, 2021

Interview with Maxim Ishunin, Head of Business Development

"1xBet will increase its presence in the Latin American market"

"Every year in Latin America there are more and more Internet users who are able to place online bets as the millennial generation enters a golden age," says 1xBet's Maxim Ishunin.
Argentina | 11/28/2019

The executive says the company's presence as an exhibitor at SAGSE last week provided them with a better understanding of how the gambling industry works in South America, and he remarks how rapidly the LatAm region is developing. He tells Yogonet the firm is following all possible markets with interest, including the US, and that 1xBet has something to offer in the future for them.

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hy have you decided to participate this year at SAGSE? What were the highlights and main focus of 1xBet at your booth? 

Such conferences are an opportunity to genuinely gain fresh insights, make new partners and chat with old ones. We get the opportunity to show how unique 1xBet is and showcase the high-quality of the products we offer. All this helps to show why tens of thousands of partners around the world work with us. These goals are our focus.

What was the feedback from visitors to your stand, and the particular topics and demands they were looking to talk to 1xBet about?

Of course, after each such conference, hundreds, even thousands of business cards exchange hands. This is material evidence of the intensity of communication that occurs. But no less important is the feeling of making personal connections. Of course, those who spoke with us wanted to know more about what we can offer them, about the partnership program, about development plans. 1xBet is an open company which is ready to share this information with those who want to make good money using our products.

What further learnings and takeouts could you acquire here?

A better understanding of how the gambling industry works in South America. We have seen how rapidly this region is developing, believe me, this is really impressive.

How would you assess the event's format, organization, length, etc? Was this optimal for the company interests?

It seemed to us that the organization of the event was at an excellent level. Believe us when we say we have something to compare it to - every year 1xBet representatives are present at dozens of conferences around the world. SAGSE was a pleasure to attend and a truly worthwhile experience.

What does the emerging LatAm market represent for you, and what are your goals, strategies and approach for the region next year?

It seems to us that there are great prospects in this region. After all, every year in Latin America there are more and more Internet users who are able to place online bets as the millennial generation enters a golden age. We are ready to give them the opportunity to place bets at any time convenient to them, using our powerful mobile application. It’s extremely important for people here to support their favorite teams and our online broadcasts will help them do this, as will the opportunity to make bets in live mode.

What kind of partnerships would you be after in this sense?

As already noted, we are ready for partnership with everyone who wants to maximise their earnings. Of course, 1xBet will increase its presence in this market - and you should wait for interesting news about our partnerships. Perhaps very soon.

What other plans and insights could you share regarding other emerging markets worldwide, such as the United States?

We are following all possible markets with interest, including the large US market. Right now, important processes are taking place there to legalize betting on the national market. Before these end, it would be premature to make any public statements. But we are sure that we have something to offer in the future for this market and all others.

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