EGT participated last week in another edition of the SAGSE Expo, which once again took place in Buenos Aires, Argentina, across November 20-22. "Challenges have mostly come last year from Argentina," said Marketing and Sales Director Stanislav Stanev, when speaking about the difficulties the LatAm region may pose. "But since we are here at SAGSE, we believe that we can continue growing in this market even with those challenges."
We are now on the second day of SAGSE. What can you tell us about the feedback received by the products and innovations EGT has been showcasing so far?
This year, we are introducing ‘General,’ a brand-new slot series of cabinets and games. We have already showcased these cabinets at ICE, then in Las Vegas and many other shows, so we were looking forward to bringing them here. One of the most attractive cabinets for this edition’s visitors was the G 32-32 VIP model, which is very comfortable for players, as it features a multimedia chair that enhances their overall playing experience. Actually, that model is currently one of the best-sellers from our company. So we are very happy to be bringing this product to Buenos Aires. The feedback received has been quite positive, so we are expecting to start making installations at the beginning of next year, hopefully.
Could you summarize the company’s accomplishments in 2019 as well as plans for 2020?
As I have already mentioned, the General series cabinets were a highlight this year, as well as a completely new line of software mixes from the same series. In fact, for these cabinets, we have now mass production and we have introduced this year five models. For next year, we are planning to launch another eight models. They could probably be introduced during the ICE Show in London. We have many different models with curved-screen designs, and screens with different sizes, different software, jackpot themes, and jackpot solutions.
Overall, all of the company’s divisions have kept growing this year. In terms of sales, land-based operations (from slots machines to roulettes and our casino management system Spider) have seen quite solid figures this year, as well as our EGT Interactive division, which continues adding value to our customers wherever we install our games. Currently, we have more than 200 hundred customers, 200 installations. The online division features now over 250 games in our portfolio, which is quite promising. Our online business is growing every year so we are very happy with the results.
Which jurisdictions do you feel currently offer the most potential for gaming growth?
We started just a few years ago developing our business in the LatAm market. So right after Europe, the LatAm market is the most important one for us. We currently have offices in several countries on the continent such as Mexico, Panama, Colombia, Peru, and Argentina, and these offices are doing very well: we are installing thousands of machines every year in the region.
Europe, of course, is our home market, so it is naturally very important to us. We have opened new offices in the Czech Republic, Poland, and we are working on some more to come in the region.
We have opened a new production facility which is accommodating all our slot machines, development, and production. So it is quite a big plan which is producing nowadays over 1800 slot machines per month. We are very proud of it because it was a very hard task to relocate all our production facilities under one roof. This has enabled us to increase our capacity, so for next year, we are planning to have a minimum of 2000 machines per month production. We really hope we can satisfy all our customer needs and requests from all around the world.
We are also looking forward to continuing our development into the U.S. market, Asia, and of course, several African countries that are also on our radar.
Some jurisdictions in Latin America have gone through or are currently experiencing severe political and/or economic crises. How does the company manage to overcome the different difficulties that this region may pose?
Challenges have mostly come last year from Argentina. But since we are here at SAGSE, we believe that we can continue growing in this market even with those challenges. To us, ‘challenge’ means that we can push ourselves to develop better products, a better sales structure, and customer base, so it is what motivates us. In every market, there are some kinds of challenges, whether it has to do with regulators or the economic and political backgrounds, but that always motivates us to give more to our customers and to try to be as close as possible to their needs.