International edition
October 28, 2020

MKF will use Income Access’ proprietary software to manage the affiliate program

Monkey Knife Fight and Paysafe expand business relationship with Income Access deal

Monkey Knife Fight and Paysafe expand business relationship with Income Access deal
Monkey Knife Fight is the fastest-growing sports gaming platform in North America, while being the third largest Daily Fantasy Sports (DFS) platform.
United States | 11/13/2019

Monkey Knife Fight, a North American daily fantasy sports (DFS) platform, has launched a managed affiliate program with Income Access, Paysafe Group’s marketing technology and services provider.

M

onkey Knife Fight will use Income Access’ proprietary software to manage the affiliate program, with both companies working closely together to focus on optimizing customer acquisition and growth.

The affiliate platform delivered by Income Access will provide Monkey Knife Fight affiliates with advanced digital marketing technology, which supports the implementation of campaign conversion strategies with end-to-end tracking and robust reporting capabilities. The Income Access partnership follows Paysafe’s existing payment processing partnership with Monkey Knife Fight.

Bill Asher, Founder of Monkey Knife Fight, said: “Attracting and supporting affiliates is a very important step in Monkey Knife Fight’s further success. Working with well-established subject matter experts like Paysafe and Income Access lets affiliates know that we mean business and provides them with the marketing tools they’ll only find with an industry-leading platform.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, added: “Our in-house team of affiliate marketing experts is excited to support in optimizing Monkey Knife Fight’s digital marketing strategy. The team has a strong track-record of leveraging our platform to secure strong results across an array of verticals.”

2019 is becoming a pivotal year for Monkey Knife Fight, which has expanded the selection of sports markets available on its platform, received two 2019 EGR Operator Awards nominations and appointed former Nike, Inc. VP of Global Digital Brand Marketing Innovation Daniel Tawiah as its CMO.

 

Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.