International edition
September 19, 2020

Interview with Matt Isaacs, Aristocrat VP of Sales, LatAm

"Aristocrat’s new MarsX cabinet will lead the way at G2E"

"The MarsX is already causing a sensation in North America, and operators and players have responded very positively to its unique features," Isaacs said.
United States | 10/02/2019

Recently launched to rave reviews from customers across the U.S., Aristocrat’s MarsX cabinet will take center stage at the upcoming Las Vegas trade show. Aristocrat VP of Sales, LatAm, told Yogonet the firm will then turn its attention to Latin America, where they will promote its newest products and introduce the cabinet as well.

W

hat can operators expect from Aristocrat this year at G2E?

We are thrilled to unveil a host of innovative cabinets, Class III games, Class II games, and system solutions for operators of all sizes and players of all types.

Leading the way is our new MarsX cabinet, which recently launched to rave reviews from our customers across the U.S.  One new game we will show on MarsX is Buffalo Gold Revolution, which integrates progressive jackpots into the Buffalo Gold brand for the first time and adds a wheel bonus. Other for-sale themes on MarsX include Fu Dai Lian Lian, which is an evolution of the player-favorite Gold Stacks 88  as well as new themes in the Mighty Cash family featuring Mighty Cash Ultra.

We also recently released Dollar Storm on MarsX. Dollar Storm is a lease option for the cabinet and is an evolution of our Lightning Link and Dragon Link, with an added MSP. 

We will also show new games in the popular Gold Stacks 88 line that were created specifically for the Helix Tower cabinet, as well as a new game the RELM cabinet. What’s really exciting is all Gold Stacks games can be linked together for added excitement across the casino. Gimmie Games Studios is out with a new 5-level progressive for the Helix Tower called Dragon Tower.

The company is focusing its efforts on Madonna and FarmVille games, and on the Edge X and MarsX cabinets too. Which markets are responding with greater enthusiasm to each product?

Yes, that’s right. Both FarmVille and Madonna In the Edge X Cabinet have been very popular with players across North America, and independent surveys of slot managers show both titles have been performing very well. For Latin America, we are anticipating to launch the Mars X cabinet by the end of this year.

What’s next for Aristocrat?

After G2E, we will turn our attention to Latin America, where we will attend SAGSE Buenos Aires in November. There, we will promote our newest products and introduce the new MarsX cabinet to Latin America. The MarsX is already causing a sensation in North America, and operators and players have responded very positively to its unique features. Operators appreciate its design, which fits easily into any standard cabinet space, and when placed back-to-back, its unique shape opens sight lines across the casino. Additionally, its ergonomic design provides more efficient accessibility for field service technicians, decreasing service time in the field. Game-complimentary corona sync edge lighting creates a unique play environment. LCD toppers are supported with game-driven content for added entertainment.  For players, it offers two 27” 4k displays and new Gen 9™ internal components drive performance and allow for uninterrupted high-speed game play. A premium virtual button deck offers a high definition and a minimalistic way of wagering. Incorporated into the deck is the latest in wireless charging technology, allowing players to charge their phone by simply placing it onto the deck. A 4:1 speaker system optimally projects audio from around the displays, providing crisp, balanced sound.

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