trendus was the subject of news coverage a month ago when it closed an agreement with Zitro Interactive. The site, operated by Logrand Entertainment Group, a Mexico-based company set up in 2005 which now operates 13 land-based casinos, went through a beta phase from January to June 2018, when it had its formal launch.
Yogonet spoke with Lenin Castillo, Online Chief Operating Officer at Logrand, who provided details on the company’s online offering: "Our casino portfolio includes 3,000 titles from a wide range of renowned global operators, such as Zitro and Microgaming, as well as a live casino hub. As regards sports betting, we also have a wide offering comparable to that existing in mature markets. Our bingo portfolio reflects the spirit of classical bingo halls in Mexico and finally, we also have a fantasy segment that is growing rapidly thanks to the influence of United States sports."
Castillo delved into Logrand’s five-year business plan, which aims to include other verticals such as eSports, poker and social gaming. The company is also involved in Mustang Money, a platform rolled out in September 2018 in partnership with Ainsworth Game Technology.
"Mustang Money is a platform we have developed in collaboration with Ainsworth. We generated a solid synergy between both companies but each one maintains its own mission and vision. We have independent strategies," Castillo explained.
Over 200,000 players are currently registered on Strendus. "We seek to provide an appealing and extensive product portfolio in a market which is evidently undergoing a booming process. We expect to see an average annual growth ranging between 250% and 300% in the next four years. We aim at a solid, healthy customer base and we plan to achieve that by paying attention not only to the number of registered players but also other variables such as participation frequency and average playing time, among others," he explained.
Logrand’s COO also pointed out that it is difficult to establish the number of online gaming sites currently operating in Mexico “To legally operate a gambling platform, companies must be backed by a land-based casino, but not all brick-and-mortar operators necessarily have an online platform. Licensed firms operate under a .mx domain, but certain legal loopholes make it possible for some .com domains to operate as well. That is why it is not easy to measure the size of the online market in Mexico."