hat will be Booongo’s focus and highlights at G2E Las Vegas 2019? What will be the premieres, main novelties, innovations and other differences compared to previous editions? How will your strategies to approach the markets be reflected during the event?
The North and South American online market has huge importance for Booongo, and we are doing our best to make this event beneficial not only to us, but also for the other attendees and players in this market. For Booongo, it has always been a priority to create solutions to differentiate and increase profit margins of our clients, leaving players satisfied, this is why we’re heading to Vegas with two main objectives on our minds. The first one is to explore the opportunities that arise as the American online market starts to get regulated. At the same time, we’re looking to consolidate the position we already have in the South American market and the newly acquired Colombian certificates will help Booongo increase its presence in the local regulated markets as well in the ones that are soon to be regulated.
Could you share your key expectations for the show, regarding volume of visits, feedback, new deals, networking, partnerships, etc.? What does G2E mean for you as a company this year in particular, with new editions of G2E’s Innovation Lab and G2E Sports Betting Symposium? Which are the main topics or upcoming trends of the industry you think will or should prevail during the event?
The G2E Vegas is getting more-and-more traction as the American market gets more regulated, and based on this, we are expecting to see an even bigger number of visitors compared to last year and that should turn into more business opportunities. As G2E diversifies so do the opportunities we see in the show, and I expect to see many more providers coming with new solutions to improve the player experience of the players as that’s one of the few ways the operators can get steam ahead of their competition. Booongo has always believed that the use of new technologies and creation of new approaches in attracting players is the most important factor for the development of the company. We believe that it would be important to see topics revealing new advancements influencing the future of the gaming industry such as artificial intelligence, cybersecurity, new uses for existing technology and more.
What further insights could you provide about your InGame tournament? How can this and your other marketing tools make you stand out from competition?
With InGame tournaments, Booongo can hold tournaments for players of any groups and various projects to increase activity, interest of players in the tournament and give them the opportunity to win more prizes. Thanks to the flexible customization of tournament widgets, the lack of additional integration for using the tournament and the presence of a progressive pool, Booongo can feel confident in an ever-growing market and attracts many operators to cooperate with us.
What emerging technologies are you working on in order to draw new generations of players?
The way the market evolves is making the players want to interact more with the casino and sports products they are using and that means much more interactivity that needs to be added at the product level. It is very important for us that new players who enter the game for the first time feel satisfaction from the game process, that is why the whole package of Booongo services is made as simple and accessible as possible. We’re working at a number of different technologies towards that direction and each of them should bring a bit more player engagement making the casino experience a lot more seamless and will be of interest to a new generation of players.