et365 has become the first bookmaker to go live with Racing Post South African content across their estate following the recent launch of Racing Post’s international horseracing content. The content includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.
Racing Post has been providing expert independent content to Bet365 customers on all UK and Irish racing for a number of years. The extension of the partnership now leaves their audience better informed and more knowledgeable about the upcoming South African races, bringing them closer to the action.
Simon Betteley of bet365, said: "We’ve had a strong partnership with Racing Post for a number of years and they are the independent authority on British and Irish horseracing. Their content is incredibly valuable to our customers and I’m delighted to announce we have expanded the partnership for South African racing. The content is hugely important for races taking place further afield as it gives customers just as much insight and information on the field as it would in the UK. The content allows them to make informed decisions before placing a bet".
Racing Post Key Partnerships Manager, Caroline Bushell spoke about the continued relationship between bet365 and the Racing Post and how growing the partnership was excellent for both businesses: "We’ve worked with bet365 for a number of years and it is excellent to have an array of content live across the site of one of the biggest bookmakers in the world. We know the value punters place on our content in the UK and Ireland and we’re delighted bet365 will continue to offer this support to their customers for new territories".
Racing Post content is available for South African racing now and a number of territories, including USA, France and Australia, will be released in the coming months. All international content can be accessed through one integration of the Racing Post API.