ith less than a year until Euro 2020 football tournament kicks off, there’s a lot of expectation from bookmakers to tap into the wealth of opportunities that this tournament will keep in hold. In its latest Industry Report – The Euro 2020 Challenge: Retaining your market share – BtoBet analyzes how bookmakers need to ensure that they are up to the task in terms of a number of various areas, namely: infrastructure, volume, content, a solid UX, and strong acquisition and retention strategies.
The new report also analyzes how operators are facing increasing challenges in the European market especially when it comes to compliance. The evolving nature of the technology at the core of the whole iGaming industry has been met with the introduction of various rules and regulations governing the sector, especially from a responsible data usage point of view, with the local governing bodies keen on strengthening their responsible gaming policies, and the AML and data protection procedures.
BtoBet’s report analyzes how to circumvent these challenges, licensees must ensure that they have at their disposal a stable, advanced, flexible and scalable platform ensuring not only the integration of any third-party content, APIs, widgets, payment providers or affiliation system, but also at the same time being highly flexible in order to be compliant with any local jurisdictions.
To have a deeper insight, operators can download The Euro 2020 Challenge: Retaining your market share, and schedule a meeting with BtoBet’s team of experts by sending an email on [email protected] to be provided with detailed solutions of how they can tackle the European market.