AMABET, a Nigerian-based brand specializing in sportsbook and accompanying product offerings, has launched a managed affiliate program with Income Access, Paysafe Group’s marketing technology, and services provider. Powered by the Income Access affiliate software platform, the HAMABETprogramme will also be managed by Income Access’ team of affiliate marketing experts.
HAMABET, which launched in 2017, offers an array of products and game options. In addition to its collection of engaging gaming experiences, HAMABET is committed to constantly developing unique features to support player acquisition and retention.
"Affiliates of the HAMABET program will benefit from the expertise of Income Access’s affiliate management team, which leverages years of accumulated knowledge to promote higher rates of player acquisition," Income Access said in a statement. "Through this support, affiliates will receive guidance on how the Income Access platform and its full suite of reporting tools can assist with performance-based decisions in the development of future marketing initiatives."
HAMABET affiliates will be compensated through a competitive tiered commission structure, based on net revenue. To further encourage the success of its affiliate partners, HAMABET is also committed to maintaining a catalog of gaming options and promotions to bolster player loyalty.
Ibiso Fynecountry, Marketing Manager at HAMABET, said: "At HAMABET, exciting gaming opportunities, combined with cutting-edge technology, allow unalloyed gaming pleasure for the punter and enable strategic decision-making for the company. These factors create mutually beneficial partnerships that endure for very long periods of time. Further strengthening these relationships is our commitment."
Fynecountry added: "In an effort to reinforce these strengths, HAMABET has partnered with Income Access. Upon launching, we hope affiliates can benefit from consistent player acquisition, courtesy of available gaming opportunities. Affiliates will benefit immensely, as ongoing digital marketing campaigns will be complemented by SEO and social media advertising strategies."
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: "We’re excited to continue our growth within Africa’s sub-Saharan market with the launch of the HAMABET affiliate programme. Both HAMABET and our own affiliate team will benefit greatly from the opportunity to contribute to the brand’s continued growth and success."