International edition
September 16, 2019

In an attempt to accelerate B2B-growth

Aspire Global acquires Pariplay

Aspire Global acquires Pariplay
"I believe that the match with Aspire Global is great, allowing both operations to reach whole new levels. I look forward to following the progress," says Gili Lisani, CEO and founder of Pariplay group.
Sweden | 07/01/2019

The firm has entered into an agreement to purchase 100% of the shares in GMS Entertainment Limited, owner of the B2B group Pariplay, for approximately €13.1 million in cash.

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spire Global will acquire Pariplay, strengthening the B2B-business through external game sales, in line with the M&A strategy. Pariplay is a B2B iGaming provider operating one of the largest content aggregating platforms and producing successful casino content in their own game studios. Moreover, Pariplay has cleared an iGaming certification for New Jersey, representing a potential growth opportunity as US operators will be gaining access to Pariplay’s gaming content.

The acquisition allows Aspire Global to control another crucial part of the iGaming value chain – creating synergies, broadening the game portfolio and providing a channel to distribute and sell propriety games outside Aspire Global’s network. 

"We are very excited about the acquisition of Pariplay which is in line with our M&A strategy focusing on B2B-growth and external game sales. The integration of Pariplay grants us control of yet another crucial part of the iGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell propriety games outside Aspire Global network. Moreover, Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of our future efforts to enter the US market," says Tsachi Maimon, CEO at Aspire Global.

The transaction is to be closed during the third quarter of 2019 with positive effect on the company’s EBITDA as of 2020. For 2019 however, the transaction is not expected to have any material effect on financial results.

"We are delighted to join the Aspire Global family as we enter the next stage of our journey and we believe that this agreement brings fantastic opportunities for the whole group. Both Pariplay and Aspire Global have reached solid positions as important B2B-providers in the iGaming market and we look forward to integrating the team and start realizing the high potential," says Adrian Bailey, Managing director at Pariplay.

"Pariplay has come a long way since the founding in 2011 and I am very proud of the whole team for their intense efforts and strong commitment over the years. I feel confident about sending the company off for the next phase of the growth-journey and I believe that the match with Aspire Global is great, allowing both operations to reach whole new levels. I look forward to following the progress," says Gili Lisani, CEO and founder of Pariplay group.

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