International edition
September 15, 2019

Bahia, Botafogo, Cruzeiro and Santos

Sportradar announces Casa de Apostas as official betting partner of four top Brazilian league football clubs

Sportradar announces Casa de Apostas as official betting partner of four top Brazilian league football clubs
Hans Schleier Marketing Director at Casadeapostas.com and Hampus Lofkvist, Sportradar’s Director, Global Sponsorship.
Switzerland | 06/12/2019

The partnership opportunities were facilitated by Sportradar’s marketing solution ad, which capitalizes on the company’s position at the intersection of the sports and betting industries to deliver tailor-made marketing proposals that help bookmakers stand out from the crowd.

C

asadeapostas.com, a client of Sportradar’s brand Betradar, is making its mark on the thriving Brazilian market by sponsoring top football clubs Bahia, Botafogo, Cruzeiro and Santos.

As part of the partnerships, Brazil-based Casadeapostas.com is benefitting from front-of-shirt exposure as well as access to a tailored package of rights for each club, featuring digital and activation opportunities to engage with fans of the country’s most popular sport.

All four clubs currently compete in the Campeonato Brasileiro Série A which runs until December 2019.

Through the brand Betradar, Sportradar operates a suite of tools for bookmakers, including in-game and pre-match odds suggestions, resulting, market monitoring and trading services.

The partnership opportunities were facilitated by Sportradar’s marketing solution ad, which capitalises on the company’s position at the intersection of the sports and betting industries to deliver tailor-made marketing proposals that help bookmakers stand out from the crowd.

Casadeapostas.com is part of a growing number of betting businesses looking to streamline and maximise their advertising and sponsorship opportunities through ad.

Hans Schleier at Casadeapostas.com said: “We are very proud to partner with each of these prominent clubs, each with their own history and successes. Casadeapostas.com are a brand with ambitious plans for our home market. We look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.”

Hampus Lofkvist, Sportradar’s Director, Global Sponsorship, said: “We want to congratulate the team at Casadeapostas.com on their official partnership with four of Brazil’s top clubs. This is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.

“Partnerships such as this give us further confidence that Sportradar ad will continue to support bookmakers around the world with their marketing efforts. We look forward to working with Casadeapostas.com and the clubs to ensure a mutually successful collaboration.”

Leave your comment