etConstruct announced last week the appointment of Viktor Hoffmann as its new Global Marketing Director for the company’s B2C brand, VBET. Hoffmann joins the group following a series of senior leadership roles in marketing, product, and general management. He is credited with bringing to life Addison Global’s challenger brand MoPlay as well as developing and delivering on a successful diversification and penetration strategy as CPO and later CEO of Marathonbet. He has over 10 years of industry experience with both start-up and established market leaders.
Hoffmann comments, "I am very excited to join VBET at a pivotal time for the business. We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally. We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio. Having had a look under the hood, I am tremendously impressed by BetConstruct’s technology and the talented and imaginative people who make it happen."
Vigen Badalyan, BetConstruct Founder and CEO said: "I am delighted Viktor will join our family and apply his formidable experience and energy to take VBET on the next stage of growth. Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET."