MVPD fuboTV subscribers can view odds and data powered by FanDuel

FanDuel signs first deal of its kind between a TV streaming service and a gaming company

The agreement is FanDuel Group’s first strategic partnership with a third-party over-the-top (OTT) internet television service and will expand fuboTV’s sports offering.
2019-05-24
Reading time 2:49 min
The new agreement also includes media buy, content distribution and exclusive advertisement. TVG and TVG2, America’s horse racing networks and subsidiaries of FanDuel Group, will also be available to fuboTV subscribers nationwide. Now it is only live in New Jersey, but will become available in more states over time as legislation changes. The deal follows similar decisions that saw media companies entering sports betting market in the US over the last few weeks.

FanDuel Group and fuboTV announced Thursday a partnership that will make FanDuel the exclusive sportsbook, online casino, horse racing and DFS partner of the live TV streaming service. The companies have also signed a media buy which will make FanDuel the exclusive advertiser on fuboTV in these categories.

The agreement is FanDuel Group’s first strategic partnership with a third-party over-the-top (OTT) internet television service and will expand fuboTV’s sports offering for consumers when FanDuel’s betting data is integrated on the fubo platform in the coming weeks.

Additionally, TVG and TVG2, America’s horse racing networks and subsidiaries of FanDuel Group, will also be available to fuboTV subscribers nationwide. TVG will be added to the 90+ channels in fuboTV’s base package, fubo; and TVG2 will be available through the Sports Plus add-on package of nearly 25 channels. With these channels, fuboTV subscribers will have access to horse racing industry coverage, in addition to expanded programming on sports betting and fantasy news, including TVG’s sports betting focused pre-game show, “More Ways to Win.”

“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” said Adam Kaplan, FanDuel VP of Content Business & Operations. “fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”

“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” commented Min Kim, fuboTV VP of Business Development. “Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD (multichannel video programming distributor) and a gaming company – and integrate their products into fuboTV.”

Some of the changes through data integration will be small, like a game’s odds being seen on a channel guide, but more widespread changes will come over several months, according to Forbes. Right now, the integration is only live in New Jersey, but will become available in more states over time as legislation changes, and it’s only on fuboTV branded channels like fubo Cycling — in addition FanDuel’s horse racing channels. Data for other games is expected, but will require making new deals.

This announcement follows similar decisions that saw media companies entering sports betting market in the US over the last few weeks. The Stars Group and Fox Sports closed a long-term commercial agreement to launch 'FOX Bet', the first-of-its-kind national media and sports wagering partnership in the country.

A few days later, Caesars partnered with ESPN to serve as its official odds data supplier across TV and digital and to build a TV studio in The LINQ Hotel & Casino Las Vegas. Furthermore, Sinclair Broadcast Group announced a deal that would see the firm pay Disney USD 10.6 billion for 21 regional sports networks (RSN) around the country.

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