eaturing 42 exhibitors, 29 commercial sponsors and 200+ opinion-forming speakers, the first edition of ICE North America is taking place across May 13-15 at the Boston Convention & Exhibition Center in Massachusetts.
"We are proud to highlight the evolution of our sportsbook and casino products and services at ICE North America, a show that provides the perfect platform to showcase our landmark OpenSports product suite and winning casino content, Jordan Levin, Group Chief Executive, Digital at Scientific Games, said. "Our unified product portfolio represents the next step in empowering our partners to deliver enhanced customer engagement as we continue to offer more innovative solutions for today’s players."
From day 1, Scientific Games has been showcasing its OpenSports proposition from Stand A30. The modular and flexible full-stack sportsbook solution comprises five pillars:
The redesigned sportsbook solution can be scaled, mixed, and matched to meet the needs of any regulated operator.
The company is also bringing its groundbreaking digital casino content to the show, showcasing its upcoming roadmap of innovative titles and features. Titles on display will include Jin Ji Bao Xi Endless Treasure, a land-based hit reimagined for the digital arena; Merlin’s Money BurstÒ; and new games that leverage the Megaways brand, licensed to SG Digital by Big Time Gaming - including the recently released Medusa Megaways. Available on Scientific Games’ Open Gaming System content aggregation platform, the titles feature player-favorite themes and mechanics that bring player experience to the next level.
Once ICE North America is over, the company's next stop will be the upcoming G2E Asia where the company plans to present key new offerings for the Asian market.