International edition
June 23, 2021

Interview with Suren Khachatryan, CCO at Digitain

"Today’s digital native now measures a gaming brand's experience in seconds"

"Regulations should be ongoing in order to meet not only current market demands but future needs, and certainly Colombia is looking to position itself as the benchmark for the rest of the continent," Suren Khachatryan says.
Colombia | 05/03/2019

After the company's participation at FADJA, the executive tells Yogonet that Colombian market is the "correct balance between robust regulatory and taxation frameworks and consumer protection." He advances that in the next few weeks Digitain will be releasing more functionality for mobile web and native applications, and several digital productivity tools are scheduled for the next quarter.

S

uren Khachatryan is an iGaming veteran and currently serves as the CCO of Digitain, a privately held, independent multichannel sportsbook and casino platform provider offering the turnkey and white-label solutions for the land-based and online gaming verticals. The company was one of the exhibitors at FADJA, the American Gaming Trade Show held in Bogotá. 

“FADJA is an excellent venue given the high caliber of both delegates attending and international exhibitors,” he told Yogonet. “Overall Digitain and our team of iGaming professionals had a strong meeting schedule and several promising delegate walk-ups to our booth. Deals in our sector take time, as sourcing the correct vendor platform requires time for internal decision making. That said we are pleased with our inquiry pipeline as a result of the show,” he added.

Khachatryan considers FADJA as a key marketing event in the yearly iGaming calendar. "So as a business we shall continue to grow as the event itself grows. In regards to our company presence in the region, we shall soon be opening local offices, which shall further accelerate our sales pipeline," he said. 

Which were the main topics or upcoming trends of the industry you think prevailed during the event, and visitors were most interested in talking to Digitain about?

The main topics are universally standard, in the sense of how long can you take to deliver a solution and get to market. Or how long is the integration and how quickly can we add more revenue generating content. Digitain understands these pain points as we have over 15 years in both technology delivery and physical operations of the B2C gaming business. We believe that’s advantageous to new partner operators, as we can see the requirements in a 360 view – operations and technology and sets us apart from other providers in the marketplace.

Did you organize special activities at your stand? Could you take part in FADJA’s academic activities?

We didn’t provide special activities per se. Our stance is to provide a warm welcome, in an environment whereby the visitor feels he is welcome and can ask direct questions to assimilate the answers for future decision making. Unfortunately, due to our busy schedules, we weren’t able to attend the FADJA academic programs, which looked very good content.

How could each of your product verticals make the difference in the Colombian market, or LatAm in general? What feedback did you receive from each of them, and what are your prospects for this year?

Colombian and likewise the surrounding markets are fast-growing. The key for competitive advantage is to have a technology partner that is flexible, adaptable and can localize the product set. Our platform accommodates all those exacting demands, both at regulatory and at the product level.  

Could you describe in detail your current presence in LatAm, and your prospects for those jurisdictions throughout this year? Do you consider Colombia as a model market now, which neighbouring jurisdictions could try to copy as well?

As I mentioned due to continued demand from the region, in the near term Digitain shall be opening local offices to meet our current clients’ needs and grow our brand throughout South America. In terms of Colombia as a model market, yes, it’s about the correct balance between robust regulatory and taxation frameworks and consumer protection. It is important to say that regulations should be ongoing in order to meet not only current market demands but future needs, and certainly Colombia is looking to position itself as the benchmark for the rest of the continent.

Could you give us some insights on your strategies, partnerships and projects for the short term? What’s Digitain’s upcoming agenda?

Our core focus is to provide the best customer experience for our partners and clients, in terms of the initial interactions / on-boarding and all throughout the business delivery and ongoing partnership. On the product level, in the next few weeks we shall be releasing more functionality for mobile web and native applications. The core is speed of the mobile experience. This is due to today’s digital native who now measures a gaming brands experience in seconds. Therefore if the site doesn’t load quickly, you could create a negative experience for that player. So constant optimisation on mobile performance is a priority for our mobile product teams. We are also releasing several digital productivity tools for our clients and partners in the next quarter of the year. This has been driven by clients seeking stronger co-development of their brand road-map and allows for greater customisation of front-end experiences.

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