Kambi Group has entered into a new partnership deal to power William Hill’s sports betting platform in the newly-regulated Swedish market.
The operator decided to expedite its planned entry into this market.
Kambi will support the UK-based sports betting agency’s efforts in Sweden. Using Evoke Gaming’s license, William Hill will be stepping up its efforts in the market.
In March, William Hill announced plans to enter Sweden and, in order to gain speed to market, has decided to rebrand its Kambi-powered Evoke Gaming site Redbet.se to become WilliamHill.se.
Work is well underway to align the Kambi Sportsbook with William Hill’s product requirements with an initial product launch expected to take place imminently.