International edition
October 27, 2021

Interview with Alen Sutic, Regional Sales Manager, GameArt

"Colombia's European-style online regulation is impressively robust without being overbearing"

"We had already signed several sizable contracts with LatAm-facing operators before the show, and early signs are very promising in terms of how our games are being received by LatAm players," says Alen Sutic, Regional Sales Manager.
Colombia | 04/30/2019

GameArt’s brand-new multi-game slot machines were unveiled for the first time at FADJA. The executive tells Yogonet that land-based operations are still "hugely important" in the Colombian market, and the company is in discussions with several Spanish companies already active in the country to find a local distribution partnership. "The challenge of converting established land-based players to online is obviously going to be a tough one," he says.

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ameArt showcased its multi-game slot machines earlier this month at FADJA, the American Gaming Trade Show, in Bogotá. “The experience was overwhelmingly positive for us," Alen Sutic, Regional Sales Manager, told Yogonet. "Of course, we were already excited about the clear opportunities in the growing LatAm markets, but meeting operators ‘on the ground’ so-to-speak, has only reinforced our enthusiasm. Let’s just say that we’ve got a feeling some of the relationships we’ve kindled at FADJA are going to last a very long time and be very productive!", he added.

Which were the main topics, new demands and upcoming trends of the industry you think prevailed during the event, and visitors were most interested in talking to GameArt about?

Though online gaming is definitely going to have a bright future in LatAm markets, we came away with the impression that land-based operations are still hugely important in the Colombian market. Given that, it's no real surprise that GameArt’s brand-new Multi-Game slot machines, which were unveiled for the first time at FADJA, generated an overwhelming amount of interest.

Could you take part in FADJAs academic activities, and if so, what learnings could you acquire? Did you organize special activities at your stand?

To be honest, the GameArt stand was pretty busy throughout the event, so I only got the chance to check out a few of the discussion panels. But, I have to say, the couple I did attend were interesting. The challenge of converting established land-based players to online is obviously going to be a tough one, and the market-specific forces at play here in Colombia, for example, are different to those in European and Asian markets. Understanding them, by harnessing local talent and knowledge will be key.

At GameArt we always like to surprise our visitors with special activities. But we also like to be mysterious, so you’ll have to check out the GameArt stand at the next event to find out exactly what kind of things we get up to!

Could you describe in detail your current presence in LatAm, and your prospects for those jurisdictions throughout this year? Do you consider Colombia as a model market now, which neighboring jurisdictions could try to copy as well?

GameArt is only just at the start of its LatAm journey, so our presence is embryonic – that’s one of the reasons why we came along to FADJA. While we had already signed several sizable contracts with LatAm-facing operators before the show, and early signs are very promising in terms of how our games are being received by LatAm players, we’re still at a very early stage.

In terms of Colombia being a model market, yes. The general consensus at GameArt is that the country’s European-style online gambling regulation is impressively robust without being overbearing, giving a good foundation for future growth that will safeguard players, ensure fair competition and encourage innovation. Across Latin America other countries, notably Brazil and Peru, are making progress, but Colombia does stand out as the leader right now, so it’s likely others will emulate it.

Could you give us some insights into your further strategies, partnerships and projects for the short term? What’s GameArt’s upcoming agenda?

With land-based gaming still being so significant in Colombia, and with GameArt’s new Multi-Game slot machines generating such interest among local operators, we are currently focused on finding the best local distributor to partner with. As far as online goes, we’re in discussions with several Spanish companies that are already active in the Colombian market, with a view to catalyzing solid partnerships with local operators. Critically we are determined to ensure any companies we partner with, in order to offer products and services to local operators, share our commitment to excellence.

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