International edition
June 19, 2021

Interview with Rudi Borgato, Sales Manager for Latin America

CPI displays Easitrax Connect and SC Advance technologies at FADJA

CPI displays Easitrax Connect and SC Advance technologies at FADJA
"We are always looking to grow, which is why we constantly evaluate manufacturers and operators to connect with those who collaborate in order to increase our local market share," Rudi Borgato says.
Colombia | 04/25/2019

In dialogue with Yogonet, CPI's director remarks that excess supply in Colombia generates a low average revenue, compared to other countries in the region. However, he assures that the company's payment solutions, such as those showcased at FADJA, help operators increase their profits.

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perators and manufacturers attending the last edition of the American Gaming Trade Show (FADJA) were able to experience the Easitrax Connect solution from Crane Payment Innovations (CPI). The company also exhibited its famous SC Advance validator.

Rudi Borgato, Sales Manager for Latin America, noted a decrease in the number of exhibitors but he praised the good attendance levels. The manager shared his analysis of the current Colombian market with Yogonet: "Operators demand fewer taxes and lower prices, while we manufacturers want to sell at fair prices. The excess supply in Colombia results in a low average revenue, compared to other Latin American countries."

With technologies such as SC Advance and Easitrax Connect, this leading payment solutions company aims to help operators increase their profits. "On the other hand, we are always looking to grow, which is why we constantly evaluate manufacturers and operators to connect with those who collaborate in order to increase our local market share," he added.

During the trade show, it was announced that the president of Coljuegos, Juan B. Pérez Hidalgo, sent a letter to the Minister of Finance, Alberto Carrasquilla, in which he suggests raising the tax on localized games. The Colombian association Fecoljuegos replied that the challenge for the operator is to encourage the operation and make it grow based on the income and not on a greater collection due to a tax rate rise. Borgato shared his position on the matter: "The government always wants to raise more, the operator too, whereas a supplier like CPI wants a healthy market with good profitability. Without these basic conditions, nobody will buy. One thing is clear: the tax-policy changes discourage foreign investors."

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