n a move to improve industry-wide collaboration and tackle problem gambling Aspers, Caesars, Genting, Playtech and the Rank Group have joined UK responsible gambling body Senet Group.
The five will sit on the Senet Group’s quarterly CEO forum, which currently offers advice to the group’s Board and independent chairman, Gillian Wilmot. They join GVC (Ladbrokes Coral), William Hill, Paddy Power Betfair, SkyBet and Scotbet who are already listed as funding partners. The Senet Group was established in 2014 to promote responsible gambling standards in the UK and to ensure the marketing of gambling is socially responsible.
Sarah Hanratty, CEO of the Senet Group, commented: “With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.”
“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognize the importance of collective leadership on safer gambling,” she added.
The new members will work alongside other members to strengthen the group’s development and improvement of industry standards pertaining to advertising, while also running player messaging campaigns under the “when the fun stops, stop” tagline.
On behalf of the new funding partners, John O’Reilly, CEO of Rank Group, stated: “This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses.”
“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work,” he said.
Since its creation, the Senet Group has set out to provide and improve initiatives which support those dealing with problem gambling behaviours. Alongside this, the group also runs Moses, the self-exclusion scheme for UK high street bookmakers.