International edition
April 24, 2019

Renamed as Ocean Casino Resort, with a new logo

Atlantic City resort rebrands putting the casino at the forefront of its name

Atlantic City resort rebrands putting the casino at the forefront of its name
The casino’s new logo also reflects its “approachability,” “elegance” and “constant movement to the future,” the casino said on Twitter Wednesday morning.
United States | 04/12/2019

The Ocean Resort Casino, formerly known as Revel Casino, announced it is taking on a new marketing strategy. Mike Donovan, Chief Marketing Officer and Senior Vice President, said they “are dedicated to putting the casino customer first."

A

fter launching a new marketing campaign, Ocean Resort Casino will be renamed Ocean Casino ResortIt was Revel Casino Hotel until 2014, then it was renamed TEN Atlantic City in September 2016. Most recently, it has gone by Ocean Resort Casino.

“We are making so many positive changes, it was important to us that our name and brand reflect our commitment to property improvements and to delivering an unparalleled gaming experience,” said Mike Donovan, Chief Marketing Officer and Senior Vice President. He added they “are dedicated to putting the casino customer first. We are focused on creating tangible, meaningful incentives for our casino customers that are best in class.”

Along with the announcement, the company revealed a new logo that included a turquoise background with “Ocean” written with a more fluid typeface.

Ocean Resort Casino, housed in the former Revel Casino Hotel, opened Thursday, June 28 2018, including a ribbon-cutting ceremony and celebrity appearances by actors Mark Wahlberg and Jamie Foxx.

The casino’s new logo also reflects its “approachability,” “elegance” and “constant movement to the future,” the casino said on Twitter Wednesday morning.

So Ocean Casino Resort will put the emphasis on affordability, backpedaling on the initial Revel model of catering to high rollers. “The prior two owners advertised this property as a resort,” Eric Matejevich, the newly named divestiture trustee of the property, said in February, as reported by NJ.com. “We view ourselves as a great casino property with beautiful resort amenities.”

Leave your comment